Shott On Location: Great Day For A Shake!

shakeshack Shott On Location: Great Day For A Shake!Danny Meyer’s hallowed outdoor dining destination Shake Shack reopened shortly after noon on Thursday — the coldest frickin’ day of the year.

A planned heating system (as earlier reported by Eater) was still under construction. Yet even windchill in the single digits couldn’t hold back the Shack heads in Madison Square Park.

"I was here a half-hour ago," said the day’s first customer, after ordering up a shack burger and chili fries at 12:06 p.m.

To stay? Or to go? I asked. "To go," she said. "I don’t sit and eat here normally."

Two self-described bloggers were the next arrivals. How ironic, one commented, that even without the Shack’s usual long lines, patrons still had to wait. (A gas issue, apparently, delayed the venue’s scheduled 11:30 a.m. opening.)

A veritable line had, in fact, formed, by 12:20 p.m., however, when this reporter’s buzzer went off (after ordering 12 minutes earlier).

In the frigid air, you could literally watch steam escaping from your burger. Carting a vanilla shake back to the office, I completely lost feeling in my fingers. But oh, so tasty.

Article continues below
More from Business & Tech
NEW YORK, NY - SEPTEMBER 4: New York Mayor Bill de Blasio (Center-R), along with schools Chancellor Carmen Farina (L), First Lady Chirlane McCray (Center-L), and Queens Borough President Melinda Katz (R), visits Pre-K classes at Home Sweet Home Children's School in Queens on the first day of NYC public schools, September 4, 2014 in the Queens borough of New York City. New York Mayor Bill de Blasio is touring universal pre-kindergarten programs throughout the city. (Photo by Susan Watts-Pool/Getty Images)
This $69M Special Ed Software Has Become NYC’s Own Disaster