Hillary Clinton is on the air in Texas (and quite possibly Ohio) with a television ad that takes her argument about experience to a new emotional level. Per NBC’s First Read, the Clinton spot says:
First Read makes the obvious comparison to Lyndon Johnson’s demogogic "Daisy" ad from 1964 (a general election ad so inflammatory that it only aired once), but the more exact parallel is to a spot run by Walter Mondale against Gary Hart in the 1984 primaries. Mondale, the "experienced" and "prepared" candidate of the establishment that Hillary is, saturated the primary airwaves with an ad that showed a blinking red phone (sorry for the annoying intro to this video — it’s the only link available), bluntly arguing that Hart lacked the experience and seasoning to respond to an international crisis as president. The Mondale script:
The Mondale ad began airing after Hart stunned the former Vice-President in the ’84 New Hampshire primary, a verdict that nearly pushed Mondale out of the race. But Mondale steadied himself with wins in two southern states and a handful of big industrial states. Whether the "red phone" ad was a key ingredient in his comeback, though, is debatable: He was also aided by several Hart gaffes and the Hart organization’s inability to convert from a small, rag-tag operation before New Hampshire into a full-fledged national campaign.