The Real Deal magazine this month launched a South Florida edition. The flagship New York edition has been around since March 2003; and much of the business side, including all of the production, of the South Florida edition, currently at 48 pages, will remain out of New York as well. (Full disclosure: I was an editor at the New York one for nearly two years.) The South Florida Real Deal has eight employees so far, including one salesperson.
As to whether this is the best time to launch a real estate magazine there, given South Florida’s famously imploding housing market, Real Deal founder and publisher Amir Korangy emailed me this statement on Monday afternoon: