Janet Robinson: The Journal is 'Positioning Quite Differently'

New York Times CEO Janet Robinson in today’s conference call:

From a standpoint of coverage, I think it’s clear The Wall Street Journal is positioning quite differently in terms of overall coverage, broadening very much in the international and political arena, and, with the launch of their magazine, entering into broader lifestyle coverage.

That said, The New York Times has had broad coverage for 156 years now, and from that perspective we are far advanced in the type of journalism we create and the type of advertising we bring into the paper.

The paper had one of its worst quarters ever, losing $335,000 after making $23.9 million in the previous quarter. Ms. Robinson and Arthur Sulzberger Jr. will discuss the results with shareholders on Tuesday.