Developers Lure Tenants with Live Music

Forget about garbage disposals and dishwashers. This is a perk!

Gotham’s City, Gotham Organization’s collection of three luxury buildings in Midtown, has launched a rooftop concert series, complete with a real, Empire State Building backdrop, as an added perk for tenants willing to fork over $3,000 for what the real estate giant dubbed an “alcove.”

To kick off the OpenA.I.R (Artist in Residence) series last night, singer-songwriter Charlotte Sometimes performed for 220 guests atop the 48-story Atlas New York building, at 38th Street and Sixth Avenue.

From here on out, musicians, including Lady GaGa and Switches, will perform on a bi-weekly basis.

The complex’s three buildings, which also include Nicole at 400 West 55th Street and New Gotham at 520 West 43rd Street, house about 1,150 tenants. One bedrooms start at about $3,500 and two bedrooms at around $5,500.

Developers Lure Tenants with Live Music