MySpace Makeover On the Way

Social-networking behemoth MySpace has announced plans for an overhaul that will include improvements to its navigation, search, profile-editing and MySpaceTV functions, according to The Hollywood Reporter. The News Corp.-owned site will also re-launch its home page, a redesign aimed at accommodating what sales and marketing president Jeff Berman called “bigger and more powerful” brand takeovers. He adds that the decision to expand the advertising presence on the homepage—which, in today’s incarnation, functions as a shrine to Universal’s The Incredible Hulk–was made in the interest of the users, who, he claims, “Love the homepage takeovers. … They frequently view it as content, and it adds more value to their experience.” Information about the population polled was not available, but it stands to reason that News Corp. chairman and CEO Rupert Murdoch was among it.