In an apparent effort to cash in on the highly lucrative wedding-industrial complex, NBC Local Media is teaming up with the ubiquitous wedding brand, The Knot, to create a ten-episode weekly series titled I Do! which will air this summer on WNBC.
According to today’s press release, the show will focus, in part, on "the reality and drama of planning and throwing a wedding in the New York City area."
The news comes amid reports that NBC Universal CEO Jeff Zucker is scrambling, as the New York Post recently put it, "to grow the media giant despite being given the financial equivalent of the cold shoulder by parent company General Electric."
More from the release:
The show will also feature a weekly "Wedding Album" segment that will give viewers a behind the scenes look at the most extravagant and elegant weddings of the year.
After its run on WNBC, "I Do!" will be stripped weekdays during daytime for two weeks on the NBC owned stations during the month of July. Complementing its broadcast format, all video segments, in addition to articles, tips and other wedding resources, will also be available on the show website, www.lxtv.com/ido.