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	<title>Observer &#187; Veteran Morning News Anchor Rob Morrison Leaving WNBC</title>
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		<title>Observer &#187; Veteran Morning News Anchor Rob Morrison Leaving WNBC</title>
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		<title>Veteran Morning News Anchor Rob Morrison Leaving WNBC</title>

		<comments>http://observer.com/2008/06/veteran-morning-news-anchor-rob-morrison-leaving-wnbc/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 23:04:33 -0400</pubDate>
					<link>http://observer.com/2008/06/veteran-morning-news-anchor-rob-morrison-leaving-wnbc/</link>
			<dc:creator>Felix Gillette</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/robmorrison.jpg" />Veteran local news anchor Rob Morrison is leaving WNBC, as first <a href="http://www.mediabistro.com/fishbowlny/tv/today_in_new_york_anchor_out_at_4_new_york_86230.asp">reported</a> today by Fishbowl NY. For the past several years Mr. Morrison has anchored &quot;Today in New York,&quot; the lead-in to NBC's lucrative <em>Today</em>.
<p>Sources confirmed to the Media Mob that in recent days Mr. Morrison cleared out his office and left 30 Rockefeller Center for good. He is thought to have taken a generous buyout package, which will presumably help NBC clear his hefty anchor's salary off the budget at a time when the parent company is dramatically overhauling the local news division.  </p>
<p>The news of Mr. Morrison's departure came on a day when the <em>New York Post</em> published a piece taking a look at how General Electric might be tightening the purse strings at NBC in an effort to protect its triple-A credit rating. &quot;NBC Universal CEO Jeff Zucker is doing everything he can to grow the media giant despite being given the financial equivalent of the cold shoulder by parent company General Electric,&quot; <a href="http://www.nypost.com/seven/06032008/business/nbc_goes_it_alone_113758.htm">reported</a> the <em>Post</em>.</p>
<p>(Afterwards, Jossip <a href="http://www.jossip.com/jeff-zucker-is-nbcs-last-hope-according-to-an-anonymous-source-who-might-be-jeff-zucker-20080603/">speculated</a> rather convincingly that Mr. Zucker might be the anonymous source behind the article).</p>
<p>&quot;Still faced with questions about GE's commitment to NBC, Zucker's deal-making is designed to both move the Peacock network out of stagnant businesses like broadcast television and into high-growth areas such as cable networks and digital, while at the same time laying off risk for the parent company,&quot; added the <em>Post</em>. </p>
<p>For local TV news divisions facing dwindling advertising revenues, &quot;laying off risk&quot; often translates into laying off veteran talent. </p>
<p>Mr. Morrison's departure comes only a few weeks after <a href="http://www.nydailynews.com/entertainment/tv/2008/05/21/2008-05-21_anchor_jim_rosenfield_loses_mooring_at_c.html">news</a> that veteran local news anchor Jim Rosenfield had taken a buyout from WCBS. </p>
<p>Recently, David Diaz, a former award-winning reporter for WNBC, who now teaches journalism at CUNY, <a href="/2008/gabe-pressman-s-grandchild?page=0%2C1">told</a> the <em>Observer</em> that the ongoing changes at WNBC are just another potential blow to the future livelihood of the experienced beat reporter. </p>
<p>Veteran local news anchors may be facing the same dynamic.  </p>
<p>&quot;Experience for a long time in this business was an asset,&quot; said Mr. Diaz. &quot;Over the last 8 to 10 years, it's become a liability. The longer you're on the air, the more money you make.&quot;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/robmorrison.jpg" />Veteran local news anchor Rob Morrison is leaving WNBC, as first <a href="http://www.mediabistro.com/fishbowlny/tv/today_in_new_york_anchor_out_at_4_new_york_86230.asp">reported</a> today by Fishbowl NY. For the past several years Mr. Morrison has anchored &quot;Today in New York,&quot; the lead-in to NBC's lucrative <em>Today</em>.
<p>Sources confirmed to the Media Mob that in recent days Mr. Morrison cleared out his office and left 30 Rockefeller Center for good. He is thought to have taken a generous buyout package, which will presumably help NBC clear his hefty anchor's salary off the budget at a time when the parent company is dramatically overhauling the local news division.  </p>
<p>The news of Mr. Morrison's departure came on a day when the <em>New York Post</em> published a piece taking a look at how General Electric might be tightening the purse strings at NBC in an effort to protect its triple-A credit rating. &quot;NBC Universal CEO Jeff Zucker is doing everything he can to grow the media giant despite being given the financial equivalent of the cold shoulder by parent company General Electric,&quot; <a href="http://www.nypost.com/seven/06032008/business/nbc_goes_it_alone_113758.htm">reported</a> the <em>Post</em>.</p>
<p>(Afterwards, Jossip <a href="http://www.jossip.com/jeff-zucker-is-nbcs-last-hope-according-to-an-anonymous-source-who-might-be-jeff-zucker-20080603/">speculated</a> rather convincingly that Mr. Zucker might be the anonymous source behind the article).</p>
<p>&quot;Still faced with questions about GE's commitment to NBC, Zucker's deal-making is designed to both move the Peacock network out of stagnant businesses like broadcast television and into high-growth areas such as cable networks and digital, while at the same time laying off risk for the parent company,&quot; added the <em>Post</em>. </p>
<p>For local TV news divisions facing dwindling advertising revenues, &quot;laying off risk&quot; often translates into laying off veteran talent. </p>
<p>Mr. Morrison's departure comes only a few weeks after <a href="http://www.nydailynews.com/entertainment/tv/2008/05/21/2008-05-21_anchor_jim_rosenfield_loses_mooring_at_c.html">news</a> that veteran local news anchor Jim Rosenfield had taken a buyout from WCBS. </p>
<p>Recently, David Diaz, a former award-winning reporter for WNBC, who now teaches journalism at CUNY, <a href="/2008/gabe-pressman-s-grandchild?page=0%2C1">told</a> the <em>Observer</em> that the ongoing changes at WNBC are just another potential blow to the future livelihood of the experienced beat reporter. </p>
<p>Veteran local news anchors may be facing the same dynamic.  </p>
<p>&quot;Experience for a long time in this business was an asset,&quot; said Mr. Diaz. &quot;Over the last 8 to 10 years, it's become a liability. The longer you're on the air, the more money you make.&quot;</p>
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