Cast of 50 Cent’s MTV Reality Show Moving Into Greenpoint Loft

Williamsburg and Greenpoint residents may soon feel like they are living on the set of a reality TV show. The cast of the Apprentice-style MTV show starring 50 Cent is moving into a three-story, newly renovated loft building on the Greenpoint waterfront, a well-placed source has informed us.

The series will follow 16 aspiring rap moguls as they compete in a series of challenges to determine their “savvy, street smarts, manipulation, power and the art of winning”–“the skills that took 50 Cent from the streets to corporate America.” At the end of each episode, 50 Cent will eliminate a contestant. The winner will get a full scholarship to an undergraduate or graduate business program.

We’ll have more details later, but 13 units are currently on the market in the building at 118 Greenpoint Avenue, marketed by, ranging from $399,000 for a one-bedroom loft to $699,000 for 950-square-foot two-bedroom. According to the Web site, the building is “conceptualized to cater to the creative individualist.”