HBO’s taking on the $46 million herbal weight loss industry with a new pilot, Fat Sells. The network just greenlit the Forest Whitaker-produced show, which will follow a fat cat in the industry whose life begins to unravel once the FDA begins investigating the company’s claims, according to Variety.
The magazine also reports that the show will be written by Gren Wells, an executive producer of NBC’s hit weight loss show The Biggest Loser.
“It’s the magic pill theory,” said producer David Broome. “As a society, we don’t care what the side effects are to these pills. I thought it would be an interesting world to look into, the fact that it’s a market unregulated by the FDA.”
Maybe HBO is hoping Fat Sells will be their own magic pill for their struggling fall schedule.