Nielsen Company is Single Sponsor for the Times’ Play Magazine This Sunday

play073108 Nielsen Company is Single Sponsor for the Times Play Magazine This SundayThis Sunday’s Play Magazine will be full of Olympics stuff, a profile of Michael Phelps and something else: one advertiser.

The Nielsen Company, formerly VNU, will be the sole sponsor for this Sunday’s Play, the only time The Times has ever given one of its editorial enterprises an exclusive arrangement. This was actually announced very quietly by the paper many months ago, but who remembers?