Change We Can Debit

amex Change We Can DebitThere’s a new font at the Open, and it might look familiar.

American Express, one of the tournament’s major sponsors, seems to be cribbing from the Obama campaign’s well-received graphic design, especially its use of Gotham font.

"It’s substantial yet friendly," branding expert Brian Collins said about Gotham to The New York Times. Just what you want from a credit card.

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