Change We Can Debit

There’s a new font at the Open, and it might look familiar.

American Express, one of the tournament’s major sponsors, seems to be cribbing from the Obama campaign’s well-received graphic design, especially its use of Gotham font.

“It’s substantial yet friendly,” branding expert Brian Collins said about Gotham to The New York Times. Just what you want from a credit card.

Change We Can Debit