Release: Atlantic Sees Traffic Increase on Clinton Campaign Memos

Apparently it’s not just fake monsters that drive Web site traffic during the dog days of summer: According to a press release from The Atlantic‘s press reps, the magazine’s site has seen a traffic increase after posting internal Clinton ’08 memos as part of Joshua Green’s The Front-Runner’s Fall, from the September issue.

From the release:

On Tuesday, August 12, traffic to reached an all-time high as the site posted a highly-anticipated article by Joshua Green about leaked memos from Hillary Clinton’s presidential campaign. With nearly 1.3 million pageviews, it received 150% more traffic than the previous record day (799,000) and almost three times the traffic of the daily site average (450,000). The article and accompanying memos have sparked a flurry of commentary among broadcast, online and print media.

The release goes on to quote Atlantic President Justin B. Smith saying, “Online and in print, readers are still drawn to compelling stories and exclusive insight into the issues impacting their lives.”


Take that, monsters.