$99 Store! Curbed to Launch Apartment Listings Service

On Wednesday, New York neighborhoods blog Curbed will toss its discount hat into the ring of city apartment listing services. Called Curbed Marketplace, the new service aims to offer homeowners and, especially, brokers relatively cheap for-sale listings–$99 for 30 days, plus a special upgrade package for those with deeper pockets.

I spoke with Curbed founder and president Lockhart Steele earlier this afternoon. He likened Curbed Marketplace to a happy medium between the "free chaos" of Craigslist and the much more expensive listings in The New York Times.

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