Dead-On Ad Placement on Slate

This week, Slate presents a special issue all about Geezers, those adorable folks in pastels and plaid you see walking aimlessly about your local mall and running for President of the United States.

Among the offerings, 80 over 80: The Most Powerful Octogenarians in America, which includes Mike Wallace, Liz Smith, and Hugh Hefner. And while it shouldn’t be confused with The Observer‘s Power Geezers list from 2005, Slate’s ad sales department does deserve kudos—or a nice hard candy from grandma’s bowl—for the ad that ran alongside it.