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	<title>Observer &#187; Threshhold Editions Acquires Sarah Palin Biography by People Reporter Lorenzo Benet</title>
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		<title>Observer &#187; Threshhold Editions Acquires Sarah Palin Biography by People Reporter Lorenzo Benet</title>
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		<title>Threshhold Editions Acquires Sarah Palin Biography by People Reporter Lorenzo Benet</title>

		<comments>http://observer.com/2008/09/threshhold-editions-acquires-sarah-palin-biography-by-ipeoplei-reporter-lorenzo-benet/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 19:25:49 -0400</pubDate>
					<link>http://observer.com/2008/09/threshhold-editions-acquires-sarah-palin-biography-by-ipeoplei-reporter-lorenzo-benet/</link>
			<dc:creator>Leon Neyfakh</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/palinmeets092408.jpg?w=300&h=194" />Lorenzo Benet, who penned <em>People</em> Magazine's cover <a href="http://www.people.com/people/article/0,,20223201,00.html">story</a> on Sarah Palin a few weeks back, has signed on to do a full-length biography of the vice presidential candidate for <a href="http://www.simonsays.com/content/destination.cfm?pid=516708">Threshold Editions</a>, the conservative imprint of Simon &amp; Schuster that employs former Bush advisor Mary Matalin and which recently published Jerome Corsi's bestselling anti-Obama book, <em>The Obama Nation</em>. </p>
<p>According to Mr. Benet's agent, Jarred Weisfeld of Objective Entertainment, the book will be out sometime in February, which means at least three months will have passed since the election. </p>
<p><em>The Observer</em> spoke to Mr. Weisfeld <a href="/2008/media/sarah-palin-and-all-editors-lunge-unbaked-alaska">earlier this month</a>, shortly after Mr. Benet's story ran in <em>People</em>, and at the time he said that a client of his—Mr. Benet, as we now know—was interested in doing a Palin bio but was having trouble convincing publishers to pick it up because of timing issues. </p>
<p>&quot;It would be almost next to impossible to get the book out by the election unless you're a really, really small publisher, but if you're able to do that, the book is very valuable,&quot; Mr. Weisfeld said. &quot;This is a very timely book. It's election sensitive. If it comes out before the election, it'll be a bestseller, but if she doesn't and she loses, it's a bomb. If it comes out after the election and she does win, then you have a bestseller again.&quot;    </p>
<p>Mr. Weisfeld said at the time that he was still hoping to sell the book, and that he'd come up with an unconventional deal structure that might help things along. </p>
<p><span>&quot;The idea that I came up with was, if Palin loses, the author would get X amount. But if Palin wins, the author would get three times that amount,&quot; Mr. Weisfeld said. 'That's the formula that I had gone out with, but nobody has been receptive to that because they're all afraid that if Palin loses, the book is worthless.&quot;</span></p>
<p>No word on whether that's the arrangement Mr. Weisfeld came to with Pocket. A call to associate publisher Anthony Ziccardi, who acquired Mr. Benet's book, was not immediately returned, and Mr. Weisfeld declined to comment on the terms of the deal. </p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/palinmeets092408.jpg?w=300&h=194" />Lorenzo Benet, who penned <em>People</em> Magazine's cover <a href="http://www.people.com/people/article/0,,20223201,00.html">story</a> on Sarah Palin a few weeks back, has signed on to do a full-length biography of the vice presidential candidate for <a href="http://www.simonsays.com/content/destination.cfm?pid=516708">Threshold Editions</a>, the conservative imprint of Simon &amp; Schuster that employs former Bush advisor Mary Matalin and which recently published Jerome Corsi's bestselling anti-Obama book, <em>The Obama Nation</em>. </p>
<p>According to Mr. Benet's agent, Jarred Weisfeld of Objective Entertainment, the book will be out sometime in February, which means at least three months will have passed since the election. </p>
<p><em>The Observer</em> spoke to Mr. Weisfeld <a href="/2008/media/sarah-palin-and-all-editors-lunge-unbaked-alaska">earlier this month</a>, shortly after Mr. Benet's story ran in <em>People</em>, and at the time he said that a client of his—Mr. Benet, as we now know—was interested in doing a Palin bio but was having trouble convincing publishers to pick it up because of timing issues. </p>
<p>&quot;It would be almost next to impossible to get the book out by the election unless you're a really, really small publisher, but if you're able to do that, the book is very valuable,&quot; Mr. Weisfeld said. &quot;This is a very timely book. It's election sensitive. If it comes out before the election, it'll be a bestseller, but if she doesn't and she loses, it's a bomb. If it comes out after the election and she does win, then you have a bestseller again.&quot;    </p>
<p>Mr. Weisfeld said at the time that he was still hoping to sell the book, and that he'd come up with an unconventional deal structure that might help things along. </p>
<p><span>&quot;The idea that I came up with was, if Palin loses, the author would get X amount. But if Palin wins, the author would get three times that amount,&quot; Mr. Weisfeld said. 'That's the formula that I had gone out with, but nobody has been receptive to that because they're all afraid that if Palin loses, the book is worthless.&quot;</span></p>
<p>No word on whether that's the arrangement Mr. Weisfeld came to with Pocket. A call to associate publisher Anthony Ziccardi, who acquired Mr. Benet's book, was not immediately returned, and Mr. Weisfeld declined to comment on the terms of the deal. </p>
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