Bloomberg’s Rubenstein-Style Rollout

Liz Benjamin, of the Daily News, suspects there’s a reason why the New York Post got the exclusive on Ron Lauder changing his mind on term limits: The New York Post and Ron Lauder share the same publicist, Howard Rubenstein.

The third-term roll-out certainly looks like it was done professionally, and with recognizably Rubensteinian comprehensiveness. First with Lauder’s announcement and then, hours later, the Bloomberg third-term story attributed to "three people who have been told of his plan." Finally, it’s capped with unnamed confirmation to the A.P. 

All of which happened at the start of a two-holiday during which Bloomberg’s chief spokesman, and many members of the media, were not at work. 

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