As if the blog world weren’t bleak enough with layoffs and a few well-compensated sites hoarding traffic and precious memes, now mainstream media outlets are chipping away at bloggers’ quotas by doing their posts for them.
Then the magazine offers the sort of scurrilous “Tale of the Tape” side-by-side comparison that bloggers love to rattle off, as in:
Halle Berry:In 2005 was awarded a Golden Raspberry Award, “saluting the worst Hollywood has to offer,” for her role in Catwoman.
These are easy, quota-filling posts that belong to bloggers, not professional magazine writers and editors. Sure, these things might’ve once existed in magazines’ fronts-of-book back in the day, but they belong to bloggers now. Bloggers need them.
What’s next, Esquire? A blog entirely made up of YouTube videos and lists? Too late.