The Atlantic Redesigns; Andrew Sullivan Bigger Than Ever

The Atlantic‘s PR reps just sent out some PDFs of the magazine’s new look, as overseen and conceived by editor James Bennet and Pentagram’s Michael Bierut.

In an essay in the November issue of the 151-year-old magazine, Mr. Beirut writes:

I was both honored and daunted to receive the commission to create a new design for The Atlantic. I know the magazine well, having been a faithful reader for the past 20 years, and unlike many designers, I have a sometimes unhelpful suspicion of change. How could we make it new and better without threatening the things that readers like me enjoy so much? It’s a hard problem.

One possible solution: Andrew Sullivan. A lot of Andrew Sullivan. Like, full-page spreads of Andrew Sullivan’s face, as the above layout shows.