This weekend, The New York Times ran an obituary for Lou Dorfsman, who spent decades as CBS’s creative director. Mr. Dorfsman was granted incredible latitude in developing the network’s signature look on air, in print, and in the company’s Black Rock headquarters where he was tasked with, "selecting the type and making certain that the spacing between letters was flawless for the numerals on wall clocks, the elevator buttons, even the elevator inspection stickers," according to Steven Heller. Mr. Dorfsman was 90.
Mr. Heller pays particular attention to Mr. Dorfsman’s Gastrotypographicalassemblage, a typographic installation at CBS’s cafeteria, which he describes as follows:
AIGA’s Richard Anwyl wrote about the work in March, calling it "as legendary as its visionary designer and art director."
Wrote Mr. Anwyl: