Headbands: Now Made With Real Hair (Also, the Second Most Beautiful Girl in NYC Returns!)

At the Shop NYC bazaar Monday evening, sponsored by Gen Art, Heatherette designer Richie Rich was happy to report that he’d just won a court case over the right for him to use his own name as a designer. “How do I compete against myself?” he asked. “I invented Heatherette. A lot of greedy people out there, that’s how it happened.”

His CD will come out next summer. “I call it Fop,” he said. “Fashion pop!” Fop it is, then. The fopper was dressed in a red-and-white striped circus jacket.

Jules, the designer behind Bijules, makes headbands and earrings featuring custom-dyed locks and braided strands of human hair; she uses the same colorist for her fushcia, bright orange, and peacock-blue hued hair accessories as musician MIA and rapper Rye Rye. “I was raised by hippies,” she said, musing about her spin on the headband’s recent popularity. “It’s a new way to see hair—adding hair onto hair you already had.”

Jules is also trying to get women to wear garter belts this season. “I’m encouraging women to wear lingerie over their clothes,” she said. She was wearing a black garter belt with its stocking-fasteners hanging loose over shiny black leggings, with a shredded white off-the-shoulder T-shirt completing the look (and showing off her tattoos).

Past a tower of cupcakes promoting birth control pills and samples of a new high end version of M&M “gems” was Bliss Lau‘s body jewelry—chains that draped over the neck, arms, and torso. They looked like armor for the female urban warrior. “There’s a certain amount of empowerment that comes with it,” she said. Still, she insisted that armor was too strong a term. But at least you “can turn a simple shirt into something else—can wear each piece for or five different ways.”

We asked the two bearded and bespectacled men behind Sovereign Beck about the latest trends in mens’ neckery. What kind of people wore their brightly colored ties, which came in royal blue-and-pink paisley, purple plaid, or a design of white doves against a night-blue sky? “The very fashion-forward people,” said William Beck, sporting a pink-and-green tie under his sweater vest. “It’s a statement tie. The flashier ties sell better than the more conservative ones.”

Their designs, which also featured bow ties (but no skinny ties!) are “more about going out and looking good, not putting on a tie for work.” (Especially since there are fewer and fewer people going to work these days!)

On the subject of fashion as armor, ex-Lunachicks rocker and ex-model Theo Kogan was debuting her line of “high-end moisturizing rock and roll lip gloss,” called Armour. How did this venture get started? “I just called up my business partner Allison and made it happen.”

Another gal making it happen was Jamie Clayton, profiled by The Observer last summer as “The Second Most Beautiful Girl in New York.” “I love Armour, it’s the only lip gloss I wear,” she said. A ringing endorsement! “Me and Theo are friends from way back.”

Had Jamie’s life perhaps changed since her profile? “Oh, yes! I did Tyra, CBS News… I got noticed everywhere, from Dean & Deluca to the nail salon.” She now attends the Sally Johnson acting school.

Some of the Stylista contestants were roaming around, shopping and checking out new designers—as if they didn’t already have competition enough under the velvet fist of Elle editor Anne Slowey. In the future, every fashion magazine will have its own corresponding competition-based reality show.

Headbands: Now Made With Real Hair (Also, the Second Most Beautiful Girl in NYC Returns!)