Early last month, John Hodgman, the bulbous-headed, bookish comedy writer who plays the PC in a popular series of Apple commercials, was at The Daily Show offices introducing the program’s producer, Miles Kahn, to Twitter: the “microblogging” platform that in 2008 became the latest social networking craze for geeks, writers, celebrities and media types. “Producer miles Kahn thinks twitter is a waste of human time and resources,” Mr. Hodgman “tweeted” on his account, titled @hodgman, from his iPhone. “Obviously I agree with him, but I still like him,” he added.
A few minutes later, Mr. Kahn gave in and started his own account: @mileskahn. Mr. Hodgman linked to Mr. Kahn’s page and, almost instantly, hundreds of the more than 25,000 of Mr. Hodgman’s fans who subscribe to his Twitter updates started following @mileskahn.
“Oh dear. What have I gotten myself into. Hooooodgmaaaaaan!” Mr. Kahn blogged, two minutes after signing up. “How will twitter change my life? And how can I exact revenge on John Hodgman?”
On its surface, Twitter seems like the consummate procrastination tool for a new generation of narcissists. Signing up is easy: Users enter a username, password and email address and are issued a blog page, to which they submit updates about daily routines, musings and activities. Each entry is limited to 140 characters, including spaces, punctuation and room for links. You can “follow” other updates from friends, coworkers and corporate accounts, and their “tweets” will be displayed in a simple layout on the home page. Whether they’re “riding the N to work,” “gossiping with the boss at the Spotted Pig” or “reading the latest issue of The New York Observer”—it’ll all be there on Twitter. The blog is public by default, so anybody can check individual updates unless a user makes them private; then only approved “followers” can see them. Twitter works on desktop computers’ Web browsers, but busy New Yorkers can also text-message updates to their account or download applications onto their iPhones or BlackBerrys to keep their followers up to date, on the go.
Although Twitter was popular among the early-adopter geek set in 2007, it didn’t become achieve juggernaut status until last year. The site’s administrators do not release official numbers of users, but TwitDir, an independent online tracking service, estimated that there are more than three million. According to HubSpot, an Internet marketing company, 70 percent of Twitter users joined last year, and 5,000 to 10,000 new accounts are added every day.
Twitter is tiny compared to social networking behemoths like Facebook (which has more than 60 million active users and an average of 250,000 new registrations per day, according to company stats, not to mention offering a Twitterish status-update feature as part of its service), but for now, at least, it is the hot thing.
So who is Twittering? Everyone from pop stars like Britney Spears (@britneyspears: “I love Japan! I think all the tiny cars are so cute!”) to sports figures like biker Lance Armstrong (@lancearmstrong: “Hammered 80 miles today”) and the self-proclaimed “very quotatious” Shaquille O’Neal (@the_real_shaq: “Twitter me this, twitter me that. Hello to all my twittereans, This is the shaq Love u guys”). Diablo Cody, the Juno screenwriter and former stripper, will be live-Twittering the premiere of her new Showtime sitcom The United States of Tara on Jan. 18 at the account @DiabloOnTara. “It’ll be like Pop-Up Video only even lamer and more meta,” she wrote in a statement.
And of course media people have accounts, from airy Web-lebrities like Julia Allison (@juliaallison: “I am listening to a Techno Remix of Titanic’s “My Heart Will Go On”) to The New Yorker’s music writer Sasha Frere-Jones (@sashafrerejones: “I want Britt Daniel to mix all rock records”). Barack Obama’s new-media team touted Twitter as a powerful tool during his presidential campaign. Hillary Clinton is on there, too. So is Al Gore. News services including The New York Times and CNN have joined, updating with their latest headlines. There is an account called @themediaisdying, run by an anonymous publicist who announces the latest insider news on media layoffs and magazine shutterings. And for those who still have a lunch break, there’s a user-generated Shake Shack account which continually updates how long the line is at Danny Meyer’s popular Madison Square Park fast food joint.
MOST PEOPLE who aren’t Twitter users don’t get it. They are already bored to tears reading Facebook status messages about their friends “needing coffee” or announcing that “it’s snowing!” I can look out the window too, pal. Isn’t there already enough white noise on the Internet? Can we say anything meaningful in 140 characters? Why would I risk my privacy and announce where I am at all hours? Isn’t this just another popularity contest? (The number of people you follow, along with the number of people who follow you, are prominently displayed at the top of your blog page.)