Release: Missbehave To Go Digital

haber 0 0 Release: Missbehave To Go DigitalMissbehave, the quarterly, Brooklyn-based young women’s magazine edited by Lesley Arfin (whom The Observer profiled in December), is going all-digital.

According to a press release, the move is "in response to demand from its audience."

The release goes on to quote founder Samantha Moeller as saying, "Why produce a magazine, when our readers would rather access the same sassy original content online, and engage in the Missbehave community online? This is not the end of a media outlet, but rather a smart business decision on behalf of our readers."

Hey, the editors of U.S. News Weekly would probably agree.

Full release follows:

Missbehave announced today that it is making the transition from print to online, in response to demand from its audience, young women, ages 18-34. The editorial team, including Editor in Chief Lesley Arfin and Creative Director Sally Thurer, remains in place. The announcement was made by Missbehave founder Samantha Moeller.

“Missbehave’s target demographic spends more time online than at the newsstand,” Moeller said. “Why produce a magazine, when our readers would rather access the same sassy original content online, and engage in the Missbehave community online? This is not the end of a media outlet, but rather a smart business decision on behalf of our readers.”

Missbehavemag.com will relaunch with a new look in March, offering the same fresh voice, content quality, design and personality, continuously updated. Every Friday, a weekly e-newsletter offers Missbehave’s engaged subscribers insight into its hottest features and news. The brand also hosts popular events, and produces custom publishing. The last issue of Missbehave Magazine will hit newsstands mid-March.