On July 6th, 2005, The Observer officially launched the Media Mob under editor Tom Scocca with a post that attempted—and failed—to introduce an awkward portmanteau word we thought would capture large media companies’ incursions into the then-still novel medium of blogs. We called it (shudder) blogentrification, and described it as follows:
It starts with the ragtag pioneers, moving in with their funky friends and their bohemian pursuits, seeking life on the cheap in some desolate space. Then comes the progression: artists give way to creative professionals, lofts give way to loft-style co-ops, expensive cheese stores give way to more expensive cheese stores. The neighborhood has arrived; there it goes.
Today, we look around and learn that, according to Technorati’s 2008 State of the Blogosphere (that word brings back such fond memories!) the Web indexing site now keeps track of 133 million blogs. For some perspective, imagine the entire population of Canada sharing its thoughts on politics, pop culture, and kittens. Now add in France. And Belgium. And New York. And most of Texas.
To paraphrase The Bard: Nobody goes to the blogosphere anymore: It’s too crowded.
Today, Media Mob is no more. Make no mistake, observer.com will continue to bring readers breaking media news and analysis from our brilliant, tireless, attractive, and humble media team, but these stories will no longer exist under the old rubric. We’ll be breaking our long-practiced omertà in favor of sharing our news breaks and takes via the main Observer homepage.
Media Mob is dead; Long Live Media Mob.
By way of eulogy, in no particular order and with no bias towards author or medium, here are some of Media Mob’s ‘greatest hits’ (and, with that, all mafia puns get whacked once and for all):