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	<title>Observer &#187; The Academy Awards Go Disney </title>
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		<title>Observer &#187; The Academy Awards Go Disney </title>
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		<title>The Academy Awards Go Disney</title>

		<comments>http://observer.com/2009/02/the-academy-awards-go-disney/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 13:38:30 -0400</pubDate>
					<link>http://observer.com/2009/02/the-academy-awards-go-disney/</link>
			<dc:creator>Christopher Rosen</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/zacefron.jpg?w=300&h=200" />We're not sure if you realize this, but the Oscars are this Sunday! We'd say they snuck up on us, but since the awards season is now longer than a pregnancy, we'd be lying to you if we did. <a href="http://www.nytimes.com/2009/02/02/movies/awardsseason/02oscars.html?_r=2">The Hugh Jackman-hosted 81st annual Academy Awards were supposed to be cloaked in secrecy</a>, but fortunately for us, producers Bill Condon and Laurence Mark are leaking information out faster than Scooter Libby and Dick Cheney used to do in their heyday. And if you're a 14-year-old girl, prepare to get excited! <a href="http://www.eonline.com/uberblog/marc_malkin/b100397_oscar_scoop_beyonceacute_zac_efron_more.html">E! Online is reporting</a> that Beyonce, <em>High School Musical </em>stars Zac Efron and Vanessa Hudgens (who are totally <em>in love</em>!), and <em>Mamma Mia! </em>co-stars Amanda Seyfried and Dominic Cooper are all scheduled to appear <em>and </em>perform, despite the fact that none of their movies were nominated for... well, anything. Additionally, Mr. Efron joins <em><a href="http://moviesblog.mtv.com/2009/02/17/report-robert-pattinson-to-present-at-academy-awards/">Twilight's</a></em><a href="http://moviesblog.mtv.com/2009/02/17/report-robert-pattinson-to-present-at-academy-awards/"> Robert Pattinson as a presenter</a>, meaning for the first time in Oscar history, at least two winners will be getting their awards from people who have previously appeared on the cover of <em>Tiger Beat</em>.</p>
<p>This news, combined with the reports that Queen Latifah will be singing during the In Memoriam segment, and, <a href="http://www.guardian.co.uk/music/2009/feb/17/mia-oscars-performance-2009">new mom M.I.A. might perform</a> on stage while <em>in a bed</em>, have us wondering: what the hell is going on here? We know the Academy Awards are in a tough bind, increasingly becoming a niche broadcast--instead of Hollywood's version of the Super Bowl, the Oscars now play more like Hollywood's own NBA All-Star Game--but do they have to seem so desperate? If Messrs. Condon and Mark think that throwing a bunch of pretty looking teens and Top-40 stars onto the stage will get a younger demographic to watch the show, they are just completely lost. Lest we forget, does everyone remember what movies got nominated this year? <em>The Reader</em>. <em>Milk</em>. <em>Frost/Nixon</em>. Combined those three films haven't even grossed as much as <em>Twilight </em>did during its opening weekend. Even <em>Slumdog Millionaire</em> hasn't attacked the zeitgeist; <em>Juno</em>, it is not. People, both young <em>and </em>old, aren't going to watch the Oscars this year because they simply don't really care about any of the movies that were nominated. And to paraphrase a slogan that we heard ad infinitum during the presidential election: it's the movies, stupid.</p>
<p>Of course, there <em>was</em> one simple way to get more viewers to watch this year: <em>The Dark Knight</em>. Nominating the biggest movie since <em>Titanic</em> would have been like having fifty Zac Efron's on stage at the same time covering a Jonas Brothers song. Not that we're bitter...</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/zacefron.jpg?w=300&h=200" />We're not sure if you realize this, but the Oscars are this Sunday! We'd say they snuck up on us, but since the awards season is now longer than a pregnancy, we'd be lying to you if we did. <a href="http://www.nytimes.com/2009/02/02/movies/awardsseason/02oscars.html?_r=2">The Hugh Jackman-hosted 81st annual Academy Awards were supposed to be cloaked in secrecy</a>, but fortunately for us, producers Bill Condon and Laurence Mark are leaking information out faster than Scooter Libby and Dick Cheney used to do in their heyday. And if you're a 14-year-old girl, prepare to get excited! <a href="http://www.eonline.com/uberblog/marc_malkin/b100397_oscar_scoop_beyonceacute_zac_efron_more.html">E! Online is reporting</a> that Beyonce, <em>High School Musical </em>stars Zac Efron and Vanessa Hudgens (who are totally <em>in love</em>!), and <em>Mamma Mia! </em>co-stars Amanda Seyfried and Dominic Cooper are all scheduled to appear <em>and </em>perform, despite the fact that none of their movies were nominated for... well, anything. Additionally, Mr. Efron joins <em><a href="http://moviesblog.mtv.com/2009/02/17/report-robert-pattinson-to-present-at-academy-awards/">Twilight's</a></em><a href="http://moviesblog.mtv.com/2009/02/17/report-robert-pattinson-to-present-at-academy-awards/"> Robert Pattinson as a presenter</a>, meaning for the first time in Oscar history, at least two winners will be getting their awards from people who have previously appeared on the cover of <em>Tiger Beat</em>.</p>
<p>This news, combined with the reports that Queen Latifah will be singing during the In Memoriam segment, and, <a href="http://www.guardian.co.uk/music/2009/feb/17/mia-oscars-performance-2009">new mom M.I.A. might perform</a> on stage while <em>in a bed</em>, have us wondering: what the hell is going on here? We know the Academy Awards are in a tough bind, increasingly becoming a niche broadcast--instead of Hollywood's version of the Super Bowl, the Oscars now play more like Hollywood's own NBA All-Star Game--but do they have to seem so desperate? If Messrs. Condon and Mark think that throwing a bunch of pretty looking teens and Top-40 stars onto the stage will get a younger demographic to watch the show, they are just completely lost. Lest we forget, does everyone remember what movies got nominated this year? <em>The Reader</em>. <em>Milk</em>. <em>Frost/Nixon</em>. Combined those three films haven't even grossed as much as <em>Twilight </em>did during its opening weekend. Even <em>Slumdog Millionaire</em> hasn't attacked the zeitgeist; <em>Juno</em>, it is not. People, both young <em>and </em>old, aren't going to watch the Oscars this year because they simply don't really care about any of the movies that were nominated. And to paraphrase a slogan that we heard ad infinitum during the presidential election: it's the movies, stupid.</p>
<p>Of course, there <em>was</em> one simple way to get more viewers to watch this year: <em>The Dark Knight</em>. Nominating the biggest movie since <em>Titanic</em> would have been like having fifty Zac Efron's on stage at the same time covering a Jonas Brothers song. Not that we're bitter...</p>
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