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	<title>Observer &#187; Dan Peres: Details is Doing Fine; &#8216;I Wouldn’t Say Robust, But We’re Healthy&#8217;</title>
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		<title>Observer &#187; Dan Peres: Details is Doing Fine; &#8216;I Wouldn’t Say Robust, But We’re Healthy&#8217;</title>
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		<title>Dan Peres: Details is Doing Fine; &#8216;I Wouldn’t Say Robust, But We’re Healthy&#8217;</title>

		<comments>http://observer.com/2009/03/dan-peres-idetailsi-is-doing-fine-i-wouldnt-say-robust-but-were-healthy/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 13:55:41 -0400</pubDate>
					<link>http://observer.com/2009/03/dan-peres-idetailsi-is-doing-fine-i-wouldnt-say-robust-but-were-healthy/</link>
			<dc:creator>Reid Pillifant</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/segalperesrudd.jpg?w=300&h=209" />Dan Peres stepped to the podium at the Columbia Journalism School on Thursday night and said, &ldquo;I&rsquo;ve had a difficult day, but I&rsquo;m going to do my best to snap out of it."</p>
<p>The <em>Details</em> editor didn't offer too many, well, details, leading some to wonder if perhaps his magazine might be going the way of Cond&eacute; Nast siblings <a href="/2009/media/domino-falls-cond-nast-closes-shelter-book"><em>Domino</em></a> or <a href="/2008/media/confirmed-i-mens-vogue-i-folds-i-vogue-i-will-publish-only-twice-year"><em>Men's Vogue</em></a>&mdash;after all, it was only one day after its competitor <a href="http://www.foliomag.com/2009/breaking-best-life-folds"><em>Best Life</em></a> folded. Had some new calamity befallen 4 Times Square taking another glossy&mdash;and all those jobs&mdash;with it?</p>
<p>Hadn&rsquo;t these j-schoolers suffered enough?</p>
<p>In fact, Mr. Peres did all he could to buoy the crowd&rsquo;s spirit. He called a neighbor in Westchester an &ldquo;asshole&rdquo; after the man wondered aloud why anyone would pay j-school tuition.  (See: <a href="http://men.style.com/details/features/landing?id=content_5965">Is It Time to Move to the Suburbs?</a>) &ldquo;We&rsquo;ll be around a lot longer than his investment bank will,&rdquo; said Mr. Peres.</p>
<p>Mr. Peres also talked about how blogs might kill newspapers, but they won&rsquo;t kill magazines, and he claimed mobile devices like the Kindle pose &ldquo;more of an immediate threat to book-publishing.&rdquo; (See: <a href="http://men.style.com/details/features/full?id=content_7474">The Playboys of Tech</a>.)</p>
<p>Of particular interest to the students, Mr. Peres shared some of his own travails finding a job after he graduated NYU in 1993. After being rejected by nearly every media outlet in the city&mdash;including <em>Details</em>&mdash;Mr. Peres was hired by <em>DNR</em> (a November <a href="/2008/media/fairchilds-dnr-folds">Cond&eacute; Nast casualty</a>) as&mdash;wait for it&mdash;Associate Knitwear Editor.  &ldquo;Sweaters, basically,&rdquo; he deadpanned.  &ldquo;I covered sweaters.&rdquo;  (See <a href="http://men.style.com/details/features/landing?id=content_7447">Sweater Weather</a>.)</p>
<p>He  went on to describe his ascension to editor in chief of <em>Details</em>, at the age of 28, as the result of being in the right place at the right time. &ldquo;Everyone in charge of giving me the job at <em>Details</em> made a really bizarre call,&rdquo; he said.  (See: <a href="http://men.style.com/details/features/landing?id=content_5871">Why You Should Be Networking</a>.)</p>
<p>During his post-speech Q&amp;A, several students questioned how the magazine treats homosexuality. (See: <a href="http://men.style.com/details/blogs/details/2008/06/does-everyone-t.html#more">Does Everyone Think You're Gay</a>?) Mr. Peres personally apologized for a 2004 &ldquo;Gay or Asian&rdquo; installment of the former &ldquo;Gay or ____&rdquo; feature which angered both <a href="http://www.glaad.org/publications/op-ed_detail.php?id=3666">gays</a> <em>and</em> <a href="http://www.asiaarts.ucla.edu/article.asp?parentid=9755">Asians</a>. But the editor defended himself against charges that the magazine suffers from a latent homophobia, saying the magazine attacks stereotypes of all kinds, and that <em>Details</em> is for a particular type of reader who appreciates that approach.  (See: <a href="http://men.style.com/details/features/slideshow/v/052708GAY">I Said I'm Not Gay</a>.)</p>
<p>&ldquo;I don&rsquo;t think we are making fun of gay men,&rdquo; (see: <a href="http://men.style.com/details/blogs/details/homophobic_parents/index.html">Would You <em>Really</em> Be Okay With a Gay Baby?</a>) said Mr. Peres. &ldquo;And if we do, it&rsquo;s no more or less than we make fun of straight men." (See: <a href="http://men.style.com/details/features/landing?id=content_4826">Is Straight the New Square?</a>).</p>
<p>"Looking at cultural stereotypes in this country within the realm of masculinity is what we do, and it&rsquo;s what we do well,&rdquo; he continued. (See: <a href="http://men.style.com/details/blogs/details/big_ones/index.html">Is Being Well Hung the Key to Happiness?</a>)</p>
<p>Mr. Peres admitted it took him some time to adjust to the editor&rsquo;s desk (See: <a href="http://men.style.com/details/features/landing?id=content_5055">You're The Boss, Not a Buddy</a>), but he insisted <em>Details</em> has developed a distinct point of view since he replaced a carousel of editors that many felt had diluted the title. (See: <a href="http://men.style.com/details/features/landing?id=content_6410">Welcome to the Age of Self-Promotion</a>.)</p>
<p>&ldquo;We&rsquo;re not a magazine for every guy. In fact, we&rsquo;re not a magazine for most guys. It&rsquo;s just a certain guy&mdash;both gay and straight&mdash;who is going to like what we do," he told the crowd (See: <a href="http://men.style.com/details/features/full?id=content_5476">Mavericks</a>). That narrow focus has made <em>Details</em> one of the smallest Cond&eacute; Nast titles, but that does not seem to bother Mr. Peres. &ldquo;I have the great fortune of working for a company and a man who is not all about scale... They&rsquo;re still patient with us as a smaller title. And they&rsquo;re nurturing us, and we&rsquo;re healthy. I wouldn&rsquo;t say robust, but we&rsquo;re healthy.&rdquo; (See: <a href="http://men.style.com/details/features/full?id=content_6838">How Far Would You Go To Get Taller?</a>)</p>
<p>So what was all this about a difficult day?</p>
<p>Late in his speech, Mr. Peres divulged what had disturbed him that afternoon. &ldquo;I looked up on the wall where the papers get mini&rsquo;ed&hellip; and I don&rsquo;t really like the way the May issue is shaping up,&rdquo; he told the crowd. (See: <a href="http://men.style.com/details/features/full?id=content_7878&amp;pageNum=6">The Love Doctor</a>.)</p>
<p>A May issue, you say? Shaping up? Sounds like the day could have gone much, much worse. (See: <a href="http://men.style.com/details/features/full?id=content_7537&amp;pageNum=2">The New Status Guilt</a>.)</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/segalperesrudd.jpg?w=300&h=209" />Dan Peres stepped to the podium at the Columbia Journalism School on Thursday night and said, &ldquo;I&rsquo;ve had a difficult day, but I&rsquo;m going to do my best to snap out of it."</p>
<p>The <em>Details</em> editor didn't offer too many, well, details, leading some to wonder if perhaps his magazine might be going the way of Cond&eacute; Nast siblings <a href="/2009/media/domino-falls-cond-nast-closes-shelter-book"><em>Domino</em></a> or <a href="/2008/media/confirmed-i-mens-vogue-i-folds-i-vogue-i-will-publish-only-twice-year"><em>Men's Vogue</em></a>&mdash;after all, it was only one day after its competitor <a href="http://www.foliomag.com/2009/breaking-best-life-folds"><em>Best Life</em></a> folded. Had some new calamity befallen 4 Times Square taking another glossy&mdash;and all those jobs&mdash;with it?</p>
<p>Hadn&rsquo;t these j-schoolers suffered enough?</p>
<p>In fact, Mr. Peres did all he could to buoy the crowd&rsquo;s spirit. He called a neighbor in Westchester an &ldquo;asshole&rdquo; after the man wondered aloud why anyone would pay j-school tuition.  (See: <a href="http://men.style.com/details/features/landing?id=content_5965">Is It Time to Move to the Suburbs?</a>) &ldquo;We&rsquo;ll be around a lot longer than his investment bank will,&rdquo; said Mr. Peres.</p>
<p>Mr. Peres also talked about how blogs might kill newspapers, but they won&rsquo;t kill magazines, and he claimed mobile devices like the Kindle pose &ldquo;more of an immediate threat to book-publishing.&rdquo; (See: <a href="http://men.style.com/details/features/full?id=content_7474">The Playboys of Tech</a>.)</p>
<p>Of particular interest to the students, Mr. Peres shared some of his own travails finding a job after he graduated NYU in 1993. After being rejected by nearly every media outlet in the city&mdash;including <em>Details</em>&mdash;Mr. Peres was hired by <em>DNR</em> (a November <a href="/2008/media/fairchilds-dnr-folds">Cond&eacute; Nast casualty</a>) as&mdash;wait for it&mdash;Associate Knitwear Editor.  &ldquo;Sweaters, basically,&rdquo; he deadpanned.  &ldquo;I covered sweaters.&rdquo;  (See <a href="http://men.style.com/details/features/landing?id=content_7447">Sweater Weather</a>.)</p>
<p>He  went on to describe his ascension to editor in chief of <em>Details</em>, at the age of 28, as the result of being in the right place at the right time. &ldquo;Everyone in charge of giving me the job at <em>Details</em> made a really bizarre call,&rdquo; he said.  (See: <a href="http://men.style.com/details/features/landing?id=content_5871">Why You Should Be Networking</a>.)</p>
<p>During his post-speech Q&amp;A, several students questioned how the magazine treats homosexuality. (See: <a href="http://men.style.com/details/blogs/details/2008/06/does-everyone-t.html#more">Does Everyone Think You're Gay</a>?) Mr. Peres personally apologized for a 2004 &ldquo;Gay or Asian&rdquo; installment of the former &ldquo;Gay or ____&rdquo; feature which angered both <a href="http://www.glaad.org/publications/op-ed_detail.php?id=3666">gays</a> <em>and</em> <a href="http://www.asiaarts.ucla.edu/article.asp?parentid=9755">Asians</a>. But the editor defended himself against charges that the magazine suffers from a latent homophobia, saying the magazine attacks stereotypes of all kinds, and that <em>Details</em> is for a particular type of reader who appreciates that approach.  (See: <a href="http://men.style.com/details/features/slideshow/v/052708GAY">I Said I'm Not Gay</a>.)</p>
<p>&ldquo;I don&rsquo;t think we are making fun of gay men,&rdquo; (see: <a href="http://men.style.com/details/blogs/details/homophobic_parents/index.html">Would You <em>Really</em> Be Okay With a Gay Baby?</a>) said Mr. Peres. &ldquo;And if we do, it&rsquo;s no more or less than we make fun of straight men." (See: <a href="http://men.style.com/details/features/landing?id=content_4826">Is Straight the New Square?</a>).</p>
<p>"Looking at cultural stereotypes in this country within the realm of masculinity is what we do, and it&rsquo;s what we do well,&rdquo; he continued. (See: <a href="http://men.style.com/details/blogs/details/big_ones/index.html">Is Being Well Hung the Key to Happiness?</a>)</p>
<p>Mr. Peres admitted it took him some time to adjust to the editor&rsquo;s desk (See: <a href="http://men.style.com/details/features/landing?id=content_5055">You're The Boss, Not a Buddy</a>), but he insisted <em>Details</em> has developed a distinct point of view since he replaced a carousel of editors that many felt had diluted the title. (See: <a href="http://men.style.com/details/features/landing?id=content_6410">Welcome to the Age of Self-Promotion</a>.)</p>
<p>&ldquo;We&rsquo;re not a magazine for every guy. In fact, we&rsquo;re not a magazine for most guys. It&rsquo;s just a certain guy&mdash;both gay and straight&mdash;who is going to like what we do," he told the crowd (See: <a href="http://men.style.com/details/features/full?id=content_5476">Mavericks</a>). That narrow focus has made <em>Details</em> one of the smallest Cond&eacute; Nast titles, but that does not seem to bother Mr. Peres. &ldquo;I have the great fortune of working for a company and a man who is not all about scale... They&rsquo;re still patient with us as a smaller title. And they&rsquo;re nurturing us, and we&rsquo;re healthy. I wouldn&rsquo;t say robust, but we&rsquo;re healthy.&rdquo; (See: <a href="http://men.style.com/details/features/full?id=content_6838">How Far Would You Go To Get Taller?</a>)</p>
<p>So what was all this about a difficult day?</p>
<p>Late in his speech, Mr. Peres divulged what had disturbed him that afternoon. &ldquo;I looked up on the wall where the papers get mini&rsquo;ed&hellip; and I don&rsquo;t really like the way the May issue is shaping up,&rdquo; he told the crowd. (See: <a href="http://men.style.com/details/features/full?id=content_7878&amp;pageNum=6">The Love Doctor</a>.)</p>
<p>A May issue, you say? Shaping up? Sounds like the day could have gone much, much worse. (See: <a href="http://men.style.com/details/features/full?id=content_7537&amp;pageNum=2">The New Status Guilt</a>.)</p>
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