Portfolio.com to Get Lazarus Treatment

otrjoanne lipman Portfolio.com to Get Lazarus TreatmentIs Joanne Lipman’s shuttered Condé Nast business magazine, Portfolio, about to come back from the dead? Partially!

American City Business Journals, which is operated by Condé Nast parent company Advance Publications, “has expressed real interest in taking it over,” according to a source.

But the relaunch wouldn’t come out of 4 Times Square: ACBJ is based in Charlotte, N.C. (is Big Business really leaving us for this Southern dame?), though the new portfolio.com would have a New York office.

Immediately after the magazine folded, Ad Age reported that ACBJ wanted to take portfolio.com over, but that earlier deal fell through.

If they get a green light, expect a very small staff to be working on it, including former portfolio.com staffers.

Eagle-eyed observers at 4 Times Square have been curious why portfolio.com continued to exist past the April 27 shutdown of Portfolio (unlike say, dominomag.com, which folded into the Architectural Digest Web site shortly after its print parent folded).

Speaking of Portfolio: There are still real estate opportunities on the 17th and 18th floor space at 4 Times Square that the magazine and Web team used to occupy.

The bridal magazines—Modern Bride and Elegant Bride—“desperately” want to catch the bouquet: They’re currently housed in the Condé Nast spillover space on Third Avenue.

The bridal magazines are likely to get the nod for the building over other Third Avenue tenants, W and Women’s Wear Daily—not because they’re favored but because the open space better fits their smaller staffs.

One Condé Naster told us that brides.com would move into Condé’s other spillover office on Sixth Avenue, which would free space at 750 Third Avenue that could then be subleased.

In March, Details and the Golf Digest Group moved into 4 Times Square from Third Avenue to take the space that belonged to Domino and Men’s Vogue, respectively.

 

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