Stuy Town Brings All the Boys to the Yard

Looks like Tishman Speyer is ramping up its campaign to attract the kind of new market-rate renters that long-time Stuy Town and Cooper Village residents hate: kids fresh out of college who pile into units to keep the rent down (and tend to be the ones responsible for beer cans and vomit in the morning).

We found this poster and another blue one that reads “Renting an Apartment in NYC is Harder Than Grad School,” in the same crazy hip block lettering, in an academic building at Columbia, where graduation looms. A spokesman for the developer had this to say: “The materials are part of an ongoing leasing campaign targeting a wide-range of potential residents, including young professionals graduating from colleges and universities.”