On Facebook, the Bloomberg Campaign Is Wide Open

It’s easy to miss this amid this week’s criticisms of Michael Bloomberg for his unusually controlling attitude toward questions about his campaign, but his campaign’s Facebook page is becoming a model of officially sanctioned dissent.

In the face of an increasing number of critical comments from Facebook members, the campaign told me, it will adhere to a policy of not deleting content simply because it’s negative.

This comment, from Mark Lorenz, was posted on May 29: “Yo Mike: Keith Olberman just dissed you big time for the reporter “disgrace” comment!”

The next day, Mary McCabe wrote “Bloomberg improving our schools??? Are you for real? As a 22 year dedicated NYC teacher I have never seen more KRAP in my life. Dumbing down the exams and changing criteria for what makes a 1 2 3or 4 ??? Thats improvement?”

About an hour after McCabe posted her comment, Lisa Alstock Badiner wrote “HERE HERE I AGREE !!! WAKE UP BLOOMBERG -IF HE WANTS TO IMPROVE THE SCHOOLS YOU ARE ON THE WRONG TRACK- GET RID OF JOEL KLEIN – THIS IS NOT A BUSINESS!”

“I would NEVER vote for this man,” wrote Laura Marten on May 31, at 1:34 p.m. “changing term limits for his own agenda was REALLY A BAD MOVE.”

Yesterday, after the campaign posted a notice about getting endorsed by Democratic Representative Gary Ackerman, the first person to comment, Bill Nolan, wrote “how much did he pay ackerman to endorse him.”

Two minutes later, Daniel Curinton wrote, “I was wondering the same thing as soon as I read it.”

I asked Bloomberg campaign spokeswoman Silvia Alvarez if the comments would be left on the site, and what policy, if any, governed their curatorial choices.

She emailed to say, “Our Facebook policy is that comments on Facebook reflect the views of facebook users, not the campaign. While the vast majority of comments are positive, they do also reflect the diversity of viewpoints that make New York City strong. Comments may be deleted if they (a) include offensive or inappropriate language (b) are abusive to other members of the community, or (c) promote web sites, products, or services.”