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	<title>Observer &#187; Mets Mess Moves Reporters to Rally &#8216;Round Rubin</title>
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		<title>Observer &#187; Mets Mess Moves Reporters to Rally &#8216;Round Rubin</title>
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		<title>Mets Mess Moves Reporters to Rally &#8216;Round Rubin</title>

		<comments>http://observer.com/2009/07/mets-mess-moves-reporters-to-rally-round-rubin/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 23:47:54 -0400</pubDate>
					<link>http://observer.com/2009/07/mets-mess-moves-reporters-to-rally-round-rubin/</link>
			<dc:creator>John Koblin</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/mr-met-getty.jpg?w=300&h=199" />Be sure never to consult the Mets&rsquo; book on public relations.</p>
<p class="text"><span style="letter-spacing: -0.1pt">On Monday afternoon, Mets general manager Omar Minaya held a press conference to announce that the director of player development, Tony Bernazard, was being let go. This came days after <em>Daily News</em> Mets beat reporter Adam Rubin broke a story that Mr. Bernazard had taken his shirt off in front of a bunch of minor leaguers and told them to take a swing at him. When they didn&rsquo;t, he called them a bunch of pussies. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">At the press conference, Mr. Minaya spoke about the firing, and then, oddly, brought up Mr. Rubin. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">At first, Mr. Rubin thought he was g</span><span style="letter-spacing: 0.1pt">etting an awkward compliment for bringing the Bernazard fight story to the light of day, he told a reporter at SNY. Instead, most bizarrely, Mr. Minaya announced that Mr. Rubin was lobbying for a job in the Mets player-development department. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">When a shaken Mr. Rubin grabbed a microphone to say he found the allegation &ldquo;despicable,&rdquo; he asked whether Mr. Minaya was implying that he&rsquo;d written the shirt-lifting story because he wanted to take Mr. Bernazard&rsquo;s job.</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">Mr. Minaya said no, but didn&rsquo;t explain why he brought it up at all.</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">When the press conference ended, Mr. Rubin admitted that he had spoken with Mets owner Jeff Wilpon about getting a job in baseball&mdash;but not specifically with the Mets. The Mets did not produce incriminating emails. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">Enough said. Mr. Rubin was pronounced innocent. And Mr. Minaya&rsquo;s obituary was being prepared. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;How many more days are there until Omar Minaya is asked to step down as general manager of the Mets?&rdquo; wrote Jay Schreiber on <em>The</em> <em>Times</em>&rsquo; baseball blog, Bats, Tuesday afternoon. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;On the subject of losing jobs, Minaya clearly is in the crosshairs now,&rdquo; wrote the <em>Post</em>&rsquo;s Joel Sherman. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;He will not survive this,&rdquo; declared Buster Olney, the ESPN.com writer who used to cover the Mets for <em>The</em> <em>Times</em>.</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">Mr. Minaya might learn this lesson too late, but here it is anyway: Don&rsquo;t blame the press. And, in New York, never, <em>ever</em> mess with sports reporters in front of other sports reporters. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;Sports reporting has a very unique atmosphere&mdash;it follows byzantine rules and standards,&rdquo; said veteran PR man Ken Sunshine. &ldquo;There is a lot of clannishness. They compete mightily, but there&rsquo;s a different clannishness as opposed to entertainment reporters or political reporters. &hellip; A lot of these guy travel together&mdash;they&rsquo;re together for a long time. There&rsquo;s a special bond there.&rdquo;</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;I think you saw it&mdash;everyone stuck up for [Adam],&rdquo; said Bob Klapisch, a columnist for the <em>Record</em> of Bergen County who back in the 1990s was threatened by Mets outfielder Bobby Bonilla in the clubhouse, in a moment that seemed to forever symbolize the lowly Mets of the early &rsquo;90s. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;There&rsquo;s a better time and place for that,&rdquo; said Harvey Araton, the veteran sports columnist for <em>The</em> <em>Times</em> who, next week, will start writing culture features. &ldquo;You can talk to the reporter&rsquo;s editor. You can sit the reporter down and talk to him about it. But to go public like that? It just seems like they were lashing back at the messenger, and to me that makes them look small.&rdquo;</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">Instead of Day 2 stories on the Mets recent winning streak, everyone piled on Mr. Minaya. And those pesky sports reporters, meanwhile, wondered how they could ever trust him again.</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;How do you talk to Omar now without thinking that something is gonna be on, off or whatever the record?&rdquo; said Ron Darling, the Mets broadcaster on SNY, hours after the press conference. (Mr. Darling graced the cover of the <em>Observer</em> a few weeks back.)</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;The Mets message is now this,&rdquo; said Mr. Klapisch. &ldquo;I</span><span style="letter-spacing: 0.05pt">f you write the truth, we&rsquo;re going to hurt you in the way that you hurt us. We&rsquo;ll find a way to embarrass you. Everything you thought that was discussed privately, we&rsquo;ll air it out and hurt you.&rdquo;</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">But if that was the goal, the only thing they achieved was alienating New   York sports reporters. The <em>Daily News</em>, however, is sanguine about the whole thing. </span></p>
<p class="text"><span style="letter-spacing: 0.1pt">&ldquo;Adam Rubin&rsquo;s personal conversations about his career, while perhaps na&iuml;ve, were not an ethical breach and have certainly never compromised his coverage of the Mets,&rdquo; wrote <em>News</em> editor Martin Dunn to <em>The</em> <em>Observer</em>. &ldquo;The bottom line is Adam uncovered a blockbuster sports story, which was very damaging to the Mets, and every other media organization in the city and beyond had to follow his exclusives. Adam will continue covering the Mets and we fully expect him to get the same co-operation and access he has always received from the team.&rdquo;</span></p>
<p class="text" style="text-align: left" align="left"><em><span style="letter-spacing: -0.1pt">jkoblin@observer.com</span></em></p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/mr-met-getty.jpg?w=300&h=199" />Be sure never to consult the Mets&rsquo; book on public relations.</p>
<p class="text"><span style="letter-spacing: -0.1pt">On Monday afternoon, Mets general manager Omar Minaya held a press conference to announce that the director of player development, Tony Bernazard, was being let go. This came days after <em>Daily News</em> Mets beat reporter Adam Rubin broke a story that Mr. Bernazard had taken his shirt off in front of a bunch of minor leaguers and told them to take a swing at him. When they didn&rsquo;t, he called them a bunch of pussies. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">At the press conference, Mr. Minaya spoke about the firing, and then, oddly, brought up Mr. Rubin. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">At first, Mr. Rubin thought he was g</span><span style="letter-spacing: 0.1pt">etting an awkward compliment for bringing the Bernazard fight story to the light of day, he told a reporter at SNY. Instead, most bizarrely, Mr. Minaya announced that Mr. Rubin was lobbying for a job in the Mets player-development department. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">When a shaken Mr. Rubin grabbed a microphone to say he found the allegation &ldquo;despicable,&rdquo; he asked whether Mr. Minaya was implying that he&rsquo;d written the shirt-lifting story because he wanted to take Mr. Bernazard&rsquo;s job.</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">Mr. Minaya said no, but didn&rsquo;t explain why he brought it up at all.</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">When the press conference ended, Mr. Rubin admitted that he had spoken with Mets owner Jeff Wilpon about getting a job in baseball&mdash;but not specifically with the Mets. The Mets did not produce incriminating emails. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">Enough said. Mr. Rubin was pronounced innocent. And Mr. Minaya&rsquo;s obituary was being prepared. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;How many more days are there until Omar Minaya is asked to step down as general manager of the Mets?&rdquo; wrote Jay Schreiber on <em>The</em> <em>Times</em>&rsquo; baseball blog, Bats, Tuesday afternoon. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;On the subject of losing jobs, Minaya clearly is in the crosshairs now,&rdquo; wrote the <em>Post</em>&rsquo;s Joel Sherman. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;He will not survive this,&rdquo; declared Buster Olney, the ESPN.com writer who used to cover the Mets for <em>The</em> <em>Times</em>.</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">Mr. Minaya might learn this lesson too late, but here it is anyway: Don&rsquo;t blame the press. And, in New York, never, <em>ever</em> mess with sports reporters in front of other sports reporters. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;Sports reporting has a very unique atmosphere&mdash;it follows byzantine rules and standards,&rdquo; said veteran PR man Ken Sunshine. &ldquo;There is a lot of clannishness. They compete mightily, but there&rsquo;s a different clannishness as opposed to entertainment reporters or political reporters. &hellip; A lot of these guy travel together&mdash;they&rsquo;re together for a long time. There&rsquo;s a special bond there.&rdquo;</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;I think you saw it&mdash;everyone stuck up for [Adam],&rdquo; said Bob Klapisch, a columnist for the <em>Record</em> of Bergen County who back in the 1990s was threatened by Mets outfielder Bobby Bonilla in the clubhouse, in a moment that seemed to forever symbolize the lowly Mets of the early &rsquo;90s. </span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;There&rsquo;s a better time and place for that,&rdquo; said Harvey Araton, the veteran sports columnist for <em>The</em> <em>Times</em> who, next week, will start writing culture features. &ldquo;You can talk to the reporter&rsquo;s editor. You can sit the reporter down and talk to him about it. But to go public like that? It just seems like they were lashing back at the messenger, and to me that makes them look small.&rdquo;</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">Instead of Day 2 stories on the Mets recent winning streak, everyone piled on Mr. Minaya. And those pesky sports reporters, meanwhile, wondered how they could ever trust him again.</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;How do you talk to Omar now without thinking that something is gonna be on, off or whatever the record?&rdquo; said Ron Darling, the Mets broadcaster on SNY, hours after the press conference. (Mr. Darling graced the cover of the <em>Observer</em> a few weeks back.)</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">&ldquo;The Mets message is now this,&rdquo; said Mr. Klapisch. &ldquo;I</span><span style="letter-spacing: 0.05pt">f you write the truth, we&rsquo;re going to hurt you in the way that you hurt us. We&rsquo;ll find a way to embarrass you. Everything you thought that was discussed privately, we&rsquo;ll air it out and hurt you.&rdquo;</span></p>
<p class="text"><span style="letter-spacing: -0.1pt">But if that was the goal, the only thing they achieved was alienating New   York sports reporters. The <em>Daily News</em>, however, is sanguine about the whole thing. </span></p>
<p class="text"><span style="letter-spacing: 0.1pt">&ldquo;Adam Rubin&rsquo;s personal conversations about his career, while perhaps na&iuml;ve, were not an ethical breach and have certainly never compromised his coverage of the Mets,&rdquo; wrote <em>News</em> editor Martin Dunn to <em>The</em> <em>Observer</em>. &ldquo;The bottom line is Adam uncovered a blockbuster sports story, which was very damaging to the Mets, and every other media organization in the city and beyond had to follow his exclusives. Adam will continue covering the Mets and we fully expect him to get the same co-operation and access he has always received from the team.&rdquo;</span></p>
<p class="text" style="text-align: left" align="left"><em><span style="letter-spacing: -0.1pt">jkoblin@observer.com</span></em></p>
<p>&nbsp;</p>
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