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	<title>Observer &#187; Shelving Trophies</title>
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		<title>Observer &#187; Shelving Trophies</title>
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		<title>Shelving Trophies</title>

		<comments>http://observer.com/2009/07/shelving-trophies/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 19:53:58 -0400</pubDate>
					<link>http://observer.com/2009/07/shelving-trophies/</link>
			<dc:creator>Max Abelson</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/778park.jpg?w=200&h=300" />On Monday, the rare-maps dealer W. Graham Arader III was in the passenger seat of his black Mercedes SUV, thinking about all the wealthy people who have not bought his 12,000-square-foot, 22-room, 10-bedroom townhouse at 1016 Madison Avenue. &ldquo;People have been clubbed to death by recent events,&rdquo; he said. &ldquo;The seals in Alaska had it better under the fur traders that came up and clubbed them to death. They&rsquo;ve been <em>clubbed to death</em>.&rdquo;</p>
<p>His mansion&rsquo;s tag was cut in February from a city-leading $75 million to $65 million. Last month, records show, it quietly left the market.</p>
<p>&ldquo;I think the era of mega-sales is definitely over; we all know that by now,&rdquo; Brown Harris Stevens managing director Sami Hassoumi explained this week. Three years ago, he sold the city&rsquo;s most expensive townhouse, the $53 million Harkness Mansion, which he&rsquo;s reportedly now marketing for millions less than it cost.</p>
<p>Kirk Henckels, the bow-tied director of Stribling Private Brokerage, calls it the end of the trophy: Prices are plummeting for New York&rsquo;s most hilariously expensive listings, like his Astor duplex at 778 Park Avenue, and the wildly rich, even the billionaires, are buying prudently, if at all.</p>
<p>But along with top brokers&rsquo; stoic acceptance that the good days are over is a grinning confidence that they&rsquo;ll be back. The almost needlessly titanic trophy sale will return, they say, but it will take years.</p>
<p>THINGS WERE DIFFERENT VERY recently. Last year, a hedge fund manager and his young wife spent $46 million on a duplex penthouse at 1060 Fifth Avenue, more than a New York City co-op had ever cost. It&rsquo;s not that the place was even in pristine shape&mdash;its two levels were uncombined&mdash;it&rsquo;s that New Yorkers were clamoring to pay awesomely unreasonable premiums to own glittery Manhattan real estate, even as the national housing market collapsed.</p>
<p>The sums were literally unprecedented. In July, without doing major work, the couple sold the penthouse for $48.9 million, retaking the co-op record from a $48 million deal at 2 East 67th Street that had closed two weeks earlier. At that sumptuous apartment house, three apartments are now on the market asking a total of $103 million. A fourth was pulled last month without a closed sale.</p>
<p>&ldquo;Money had no meaning,&rdquo; Mr. Henckels explained Friday. &ldquo;You had to club them away. And now you&rsquo;re out there pulling them in the door.&rdquo;</p>
<p>John Burger, who listed the 1060 Fifth apartment when it sold for $46 million, pointed out on Friday that hugely posh buildings used to have only one apartment on the market at a time&mdash;&ldquo;and the buyers would be lined up at 30-minute intervals in the lobby waiting to see it.&rdquo;</p>
<p>It was the magical tautology of New York luxury real estate: Supremely grand homes sold grandly because they were supremely grand homes! Humdrum technicalities like price per square foot were beside the point: Proper co-ops don&rsquo;t even share square footage numbers. &ldquo;If somebody loved something, and the asking price seemed 5 or 10 percent too high, they didn&rsquo;t care,&rdquo; said Mr. Burger, who was talking in a Hamptons garden where blue jays and cardinals and catbirds were chirping. &ldquo;Time would solve the fact that they were paying a premium.&rdquo;</p>
<p>But that&rsquo;s not what happened. The week that Lehman collapsed, the high-end Brown Harris Stevens broker Kathy Sloane told <em>20/20</em> that Manhattan&rsquo;s finest co-ops &ldquo;may have already lost a fourth of their value as a result of the financial crisis.&rdquo;</p>
<p>Not only were brokers panicking, but there was panic about their panic. Even before Ms. Sloane&rsquo;s interview aired on television, Brown Harris&rsquo; aristocratic president Hall F. Willkie issued a press release calling her comments &ldquo;completely speculative, and at times factually incorrect.&rdquo;</p>
<p><!--nextpage-->
<p>As it&rsquo;s turned out, any high-end New York apartment that&rsquo;s lost only a fourth of its value would probably be considered lucky. This month, deeds show, a 26-foot-wide, 20-room mansion at 18 East 82nd Street sold for less than half its original $29 million asking price. Even if brokers are now mostly serenely acknowledging the market&rsquo;s downfall, one of the city&rsquo;s top townhouse brokers heard about that sale and said, &ldquo;Fourteen point three million for that building? You&rsquo;re positive?&rdquo;</p>
<p>&nbsp;</p>
<p>EVEN BILLIONAIRES ARE BUYING modestly. So far this summer, the pharmaceuticals mogul Michael Jaharis has paid $6.7 million for an apartment on Fifth Avenue, a weirdly paltry sum for the neighborhood; and the family of hedge fund billionaire Steven A. Cohen bought a downtown duplex for $2.7 million, about a third of what he spent on Damien Hirst&rsquo;s shark piece.</p>
<p>&ldquo;No matter how many billions you had, you have fewer billions,&rdquo; said Richard Wallgren, the sales director at Robert A. M. Stern&rsquo;s limestone-caked 15 Central Park. The broker said he&rsquo;s been dealing with tycoons who are suddenly asking for comparable sales figures. &ldquo;They don&rsquo;t want to pay too much. It&rsquo;s that simple.&rdquo;</p>
<p>&ldquo;Some people are concerned; some people are concerned what others will think,&rdquo; said Paula Del Nunzio, another broker who worked on the record-holding $53 million Harkness deal. &ldquo;If you work for a public company, you&rsquo;re damned scared. You&rsquo;re very, very careful, because you don&rsquo;t want it to become an example of gross greed inadvertently.&rdquo;</p>
<p>Mr. Wallgren briefly listed a 15 Central Park West penthouse last year for $80 million, even though it had been bought for $21.5 million. It was taken off the market in October, listed again in February for $47.5 million, and, records show, taken off the market in early May. Mr. Wallgren would not comment, except to say that it hasn&rsquo;t been sold or rented.</p>
<p>Last week, <a href="/2009/real-estate/08s-biggest-apartment-offerings-where-are-they-now"><em>The Observer</em> reported</a> that only one of the 10 Manhattan residential properties asking over $45 million in late 2008 has sold. (The $80 million Central Park West listing wasn&rsquo;t included in that tally because it had been temporarily taken off the market. Nor was Mr. Arader&rsquo;s mansion, which had been marketed chiefly as an art gallery.)</p>
<p>On July 16, a duplex at 1030 Fifth Avenue that had come on the market at $47.5 million was reportedly cut to $19.9 million. A day after that, the $51 million tag for Trump Park Avenue&rsquo;s duplex penthouse was chopped $20 million to $31 million.</p>
<p>&nbsp;</p>
<p><!--nextpage-->
<p>WILL THE ERA OF the deliberately conspicuous trophy sale return? &ldquo;Just sit tight and wait,&rdquo; Mr. Hassoumi said.</p>
<p>&ldquo;Every 25 years, cycles come and people say, &lsquo;That&rsquo;s it! It&rsquo;s not happening again!&rsquo; said Leighton Candler, who worked on both of the record-setting deals at 1060 Fifth Avenue. &ldquo;But of course it will.&rdquo; Ms. Candler was raised in a 38-room mansion, but her family moved out when her father, an eccentric Coca-Cola Company heir, went bankrupt. &ldquo;Everything comes around again and again.&rdquo;</p>
<p>&ldquo;The market readjusts,&rdquo; Mr. Burger said. &ldquo;The question is, will it take three years or will it take five years?&rdquo;</p>
<p>&ldquo;The euphoria has passed&mdash;for a very brief period of time. And when it comes back, we&rsquo;ll put it back on,&rdquo; Mr. Arader said about his Madison Avenue mansion. &ldquo;I shouldn&rsquo;t have said &lsquo;clubbed to death&rsquo;&mdash;they&rsquo;ve been clubbed unconscious for a few years. And they&rsquo;ll be back. And they&rsquo;ll be bidding on properties for their trophy wives again.&rdquo;</p>
<p><em>mabelson@observer.com</em></p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/778park.jpg?w=200&h=300" />On Monday, the rare-maps dealer W. Graham Arader III was in the passenger seat of his black Mercedes SUV, thinking about all the wealthy people who have not bought his 12,000-square-foot, 22-room, 10-bedroom townhouse at 1016 Madison Avenue. &ldquo;People have been clubbed to death by recent events,&rdquo; he said. &ldquo;The seals in Alaska had it better under the fur traders that came up and clubbed them to death. They&rsquo;ve been <em>clubbed to death</em>.&rdquo;</p>
<p>His mansion&rsquo;s tag was cut in February from a city-leading $75 million to $65 million. Last month, records show, it quietly left the market.</p>
<p>&ldquo;I think the era of mega-sales is definitely over; we all know that by now,&rdquo; Brown Harris Stevens managing director Sami Hassoumi explained this week. Three years ago, he sold the city&rsquo;s most expensive townhouse, the $53 million Harkness Mansion, which he&rsquo;s reportedly now marketing for millions less than it cost.</p>
<p>Kirk Henckels, the bow-tied director of Stribling Private Brokerage, calls it the end of the trophy: Prices are plummeting for New York&rsquo;s most hilariously expensive listings, like his Astor duplex at 778 Park Avenue, and the wildly rich, even the billionaires, are buying prudently, if at all.</p>
<p>But along with top brokers&rsquo; stoic acceptance that the good days are over is a grinning confidence that they&rsquo;ll be back. The almost needlessly titanic trophy sale will return, they say, but it will take years.</p>
<p>THINGS WERE DIFFERENT VERY recently. Last year, a hedge fund manager and his young wife spent $46 million on a duplex penthouse at 1060 Fifth Avenue, more than a New York City co-op had ever cost. It&rsquo;s not that the place was even in pristine shape&mdash;its two levels were uncombined&mdash;it&rsquo;s that New Yorkers were clamoring to pay awesomely unreasonable premiums to own glittery Manhattan real estate, even as the national housing market collapsed.</p>
<p>The sums were literally unprecedented. In July, without doing major work, the couple sold the penthouse for $48.9 million, retaking the co-op record from a $48 million deal at 2 East 67th Street that had closed two weeks earlier. At that sumptuous apartment house, three apartments are now on the market asking a total of $103 million. A fourth was pulled last month without a closed sale.</p>
<p>&ldquo;Money had no meaning,&rdquo; Mr. Henckels explained Friday. &ldquo;You had to club them away. And now you&rsquo;re out there pulling them in the door.&rdquo;</p>
<p>John Burger, who listed the 1060 Fifth apartment when it sold for $46 million, pointed out on Friday that hugely posh buildings used to have only one apartment on the market at a time&mdash;&ldquo;and the buyers would be lined up at 30-minute intervals in the lobby waiting to see it.&rdquo;</p>
<p>It was the magical tautology of New York luxury real estate: Supremely grand homes sold grandly because they were supremely grand homes! Humdrum technicalities like price per square foot were beside the point: Proper co-ops don&rsquo;t even share square footage numbers. &ldquo;If somebody loved something, and the asking price seemed 5 or 10 percent too high, they didn&rsquo;t care,&rdquo; said Mr. Burger, who was talking in a Hamptons garden where blue jays and cardinals and catbirds were chirping. &ldquo;Time would solve the fact that they were paying a premium.&rdquo;</p>
<p>But that&rsquo;s not what happened. The week that Lehman collapsed, the high-end Brown Harris Stevens broker Kathy Sloane told <em>20/20</em> that Manhattan&rsquo;s finest co-ops &ldquo;may have already lost a fourth of their value as a result of the financial crisis.&rdquo;</p>
<p>Not only were brokers panicking, but there was panic about their panic. Even before Ms. Sloane&rsquo;s interview aired on television, Brown Harris&rsquo; aristocratic president Hall F. Willkie issued a press release calling her comments &ldquo;completely speculative, and at times factually incorrect.&rdquo;</p>
<p><!--nextpage-->
<p>As it&rsquo;s turned out, any high-end New York apartment that&rsquo;s lost only a fourth of its value would probably be considered lucky. This month, deeds show, a 26-foot-wide, 20-room mansion at 18 East 82nd Street sold for less than half its original $29 million asking price. Even if brokers are now mostly serenely acknowledging the market&rsquo;s downfall, one of the city&rsquo;s top townhouse brokers heard about that sale and said, &ldquo;Fourteen point three million for that building? You&rsquo;re positive?&rdquo;</p>
<p>&nbsp;</p>
<p>EVEN BILLIONAIRES ARE BUYING modestly. So far this summer, the pharmaceuticals mogul Michael Jaharis has paid $6.7 million for an apartment on Fifth Avenue, a weirdly paltry sum for the neighborhood; and the family of hedge fund billionaire Steven A. Cohen bought a downtown duplex for $2.7 million, about a third of what he spent on Damien Hirst&rsquo;s shark piece.</p>
<p>&ldquo;No matter how many billions you had, you have fewer billions,&rdquo; said Richard Wallgren, the sales director at Robert A. M. Stern&rsquo;s limestone-caked 15 Central Park. The broker said he&rsquo;s been dealing with tycoons who are suddenly asking for comparable sales figures. &ldquo;They don&rsquo;t want to pay too much. It&rsquo;s that simple.&rdquo;</p>
<p>&ldquo;Some people are concerned; some people are concerned what others will think,&rdquo; said Paula Del Nunzio, another broker who worked on the record-holding $53 million Harkness deal. &ldquo;If you work for a public company, you&rsquo;re damned scared. You&rsquo;re very, very careful, because you don&rsquo;t want it to become an example of gross greed inadvertently.&rdquo;</p>
<p>Mr. Wallgren briefly listed a 15 Central Park West penthouse last year for $80 million, even though it had been bought for $21.5 million. It was taken off the market in October, listed again in February for $47.5 million, and, records show, taken off the market in early May. Mr. Wallgren would not comment, except to say that it hasn&rsquo;t been sold or rented.</p>
<p>Last week, <a href="/2009/real-estate/08s-biggest-apartment-offerings-where-are-they-now"><em>The Observer</em> reported</a> that only one of the 10 Manhattan residential properties asking over $45 million in late 2008 has sold. (The $80 million Central Park West listing wasn&rsquo;t included in that tally because it had been temporarily taken off the market. Nor was Mr. Arader&rsquo;s mansion, which had been marketed chiefly as an art gallery.)</p>
<p>On July 16, a duplex at 1030 Fifth Avenue that had come on the market at $47.5 million was reportedly cut to $19.9 million. A day after that, the $51 million tag for Trump Park Avenue&rsquo;s duplex penthouse was chopped $20 million to $31 million.</p>
<p>&nbsp;</p>
<p><!--nextpage-->
<p>WILL THE ERA OF the deliberately conspicuous trophy sale return? &ldquo;Just sit tight and wait,&rdquo; Mr. Hassoumi said.</p>
<p>&ldquo;Every 25 years, cycles come and people say, &lsquo;That&rsquo;s it! It&rsquo;s not happening again!&rsquo; said Leighton Candler, who worked on both of the record-setting deals at 1060 Fifth Avenue. &ldquo;But of course it will.&rdquo; Ms. Candler was raised in a 38-room mansion, but her family moved out when her father, an eccentric Coca-Cola Company heir, went bankrupt. &ldquo;Everything comes around again and again.&rdquo;</p>
<p>&ldquo;The market readjusts,&rdquo; Mr. Burger said. &ldquo;The question is, will it take three years or will it take five years?&rdquo;</p>
<p>&ldquo;The euphoria has passed&mdash;for a very brief period of time. And when it comes back, we&rsquo;ll put it back on,&rdquo; Mr. Arader said about his Madison Avenue mansion. &ldquo;I shouldn&rsquo;t have said &lsquo;clubbed to death&rsquo;&mdash;they&rsquo;ve been clubbed unconscious for a few years. And they&rsquo;ll be back. And they&rsquo;ll be bidding on properties for their trophy wives again.&rdquo;</p>
<p><em>mabelson@observer.com</em></p>
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