The Evolution of Facebook’s Mission Statement

facebook 4 0 The Evolution of Facebooks Mission StatementFacebook’s mission statement seems simple: “Facebook’s mission is to give people the power to share and make the world more open and connected.”

But examine the changes in language from their slightly more subtle tagline, before they edited it in 2008: “Facebook helps you connect and share with the people in your life.”

Facebook, now at a $6.5 billion valuation according to The New York Times‘ Brad Stone, seems to be trying to reshape itself. No longer for merely posting pictures of drunk people from the holiday party, Facebook now empowers users to change the world by posting links, connecting with other influencers, sharing stories, and donating and buying products. Facebook shifted their own power status by being more open—allowing people beyond the Ivy Leagues to join the site and allow developers to build applications on the platform. Since everyone seems to be on Facebook (even our dads!), every brand, media company, gamer, author and Sal and Susie feel like they have to join so they can engage with the rest of the world. It’s Mark Zuckerberg’s “portal for the masses,” as CNET’s Dan Barber put it.

Michael Galpert, co-founder of the Web-based creative application suite at Aviary.com, put together a blog post  and a slideshow this morning, displaying how Facebook’s tagline has changed since it was founded. He used “the way back machine and Chris Messina’s Flickr page,” to create it, Mr. Galpert wrote. Here’s an outline:

–Thefacebook is an online directory that connects people through social networks at colleges [Harvard only][2004]

–Thefacebook is an online directory that connects people through social networks at colleges [Limited to your own College or University][2004]

–The Facebook is an online directory that connects people through social networks at schools [Now there are two Facebooks: one for people in college and one for people in high school] [2005]

–Facebook is an online directory that connects people through social networks at schools [2006]

–Facebook is a social utility that connects you with the people around you [Facebook is made up of lots of separate networks – things like schools, companies, and regions] [2006]

–Facebook is a social utility that connects you with the people around you. [upload photos or publish notes – get the latest news from your friends – post videos on your profile – tag your friends – use privacy settings to control who sees your info – join a network to see people who live, study, or work around you] [2007]

–Facebook is a social utility that connects you with the people around you. [Use Facebook to… keep up with friends and family, share photos and videos, control privacy online , reconnect with old classmates] [2008]

–Facebook helps you connect and share with the people in your life. [2008]

–Facebook gives people the power to share and make the world more open and connected.[2009]

Facebook representatives did not return messages for comment about this evolution of their mission statement, the process of each tagline’s creation and how it influences the company.

But Mr. Galpert gave The Observer his own take: “Facebook in the early days strived to make everyone connected via their social network,” he wrote in an email. “Now that everyone is connected they have to show the world how this connectedness becomes more powerful by being open. It took them 5 years to do and will probably take another 5 to evolve into something else while staying true to Mark Zuckerberg’s ideal of connecting ones social graph.”

Looking at Facebook’s mission statement also had Mr. Galpert considering his own company’s purpose—to make creative digital editing software accessible to everyone (like those who don’t have a fancy Adobe Photoshop package) and every type of artist. “We continue to strive toward our mission of making creation accessible to artists of all genres,” Mr. Galpert wrote to The Observer. “As this becomes more of a reality the way people create content will be different and therefore our mission will evolve but still keep its underlying principles.”

Is Mr. Zuckerberg’s principles for his “people,” or Facebook’s advertisers? Or both? You decide.

Comments

  1. Anonymous says:

    Nice article

  2. Nisa Malone says:

    Thanks this report is very informative.  I was looking for Facebook’s mission statement for a assignment I have do for my Management Policy and Strategy course.  Your report gave me several mission statement from mission statements from Facebook as they have changed.  I will be paraphrasing and citing some of your findings for a report I am writing.  Thanks again!

  3. At this time I am ready to do my breakfast, after having my breakfast coming
    again to read more news.

  4. I’m not sure exactly why but this blog is loading extremely slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back
    later and see if the problem still exists.

  5. Wow, marvelous blog layout! How long have you been blogging for?

    you make blogging look easy. The overall look of your site is
    magnificent, as well as the content!

  6. Shannon says:

    Gather adequate information about his practice, successes
    and challenges. In this they are unique: no other activity responds as do sports to so many dimensions of one’s person, both emotional, and physical. This feeling is magnified even more when players glance at the medals hung around their necks and trophies given to them and seeing their name so clearly and elaborately engraved on metal – making the achievement more permanent and infinitely theirs.

  7. Hmm is anyone else encountering problems with
    the pictures on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog.
    Any suggestions would be greatly appreciated.

  8. This is very interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your wonderful post.

    Also, I’ve shared your site in my social networks!

  9. Good day! This post could not be written any better!
    Reading through this post reminds me of my good old room mate!
    He always kept talking about this. I will forward this article
    to him. Fairly certain he will have a good read. Thank you for sharing!

  10. We stumbled over here coming from a different website and thought
    I might check things out. I like what I see so i am just following you.
    Look forward to exploring your web page yet again.

  11. This post will assist the internet viewers for setting up new blog or even
    a blog from start to end.

  12. skirt.com says:

    This is a great tip especially to those new to the blogosphere.
    Short but very accurate information… Many thanks for sharing
    this one. A must read post!

  13. Danelle says:

    Thanks for sharing your thoughts about tarot readers.
    Regards

  14. Hi there to all, it’s genuinely a pleasant for me to pay a visit this web site, it contains precious Information.

  15. My brother suggested I might like this blog. He used to be totally
    right. This submit actually made my day. You cann’t imagine just how much time I had spent for this info! Thanks!

  16. Amazing work. I actually appreciated The Evolution of Facebooks Mission
    Statement | Observer. I pray you do not mind me personally stating this nevertheless it reminded me of best clairvoyant
    psychics phone medium skills that I found out about on another web page.

  17. Chakras says:

    I rarely leave a response, but i did some searching and wound up here The Evolution of Facebooks Mission Statement | Observer.
    And I actually do have 2 questions for you if it’s allright. Could it be simply me or does it give the impression like a few of these comments appear like they are coming from brain dead visitors? :-P And, if you are posting on other social sites, I would like to keep up with everything fresh you have to post. Would you make a list of the complete urls of all your social sites like your twitter feed, Facebook page or linkedin profile?

  18. samsinstantcashloans.co.uk says:

    Hi, I would like to subscribe for this blog to take latest updates, thus where can i do it please help.

  19. supercilious says:

    This diet plan plan ought to be followed for a period of 7 days, and surprisingly 1 can shed as much as 10 pounds in a week.

    The diet plan also aids to regulate insulin levels,
    which is also excellent for diabetics.Most fad diets recommend a
    dramatic lower in calorie intake to achieve weight loss.
    Many folks usually do not stick to the suggested fad diet plan.
    You have this physique that craves a host of nutrients,
    despite the fact that some cravings that it seems to have are skewed by years of feeding
    it a lot of the wrong points.As most of us know, eating slowly, and
    savoring the taste of food, is essential to weight loss.

    Although a low-calorie diet program, it unquestionably does not
    starve your body and you won’t experience any dip in energy levels.If it does, what is the average speed of a great swift low carb diet program that will not just give one particular temporary fat loss effects?To satiate thirst, one can also drink cranberry juice and unsweetened tea throughout the diet program.You can conveniently develop meal plans with little guess operate and you can love your food additional than on other diets so you will likely stick to the strategy for as lengthy as you will need.Instead, switching more than to a diet plan that is nutritious but low in calories as nicely as enjoyable can present sustained weight loss.So the equation is to burn off greater quantity of calories than you are taking in.

  20. It’s going to be finish of mine day, except before ending I am reading this impressive paragraph to improve my knowledge.

  21. I’ve been browsing online more than three hours today, yet I never found any interesting article like yours. It’s
    pretty worth enough for me. In my view, if all website owners and bloggers made good content
    as you did, the internet will be a lot more useful than ever before.

  22. I among other reviewers are actually content with the item.

    The path is to regularly increase your workload with just about every workout so your muscle has endurance, resistance
    and new growth is maintained.In basic the major comparison the
    truth about abs review comes to with other goods is essentially; a
    lot of diet regime programs involve the use of supplements
    which are usually carrying out far more harm than great, you are not expected to stave oneself to lose weight – it uses foods that are medically confirmed to promote
    weight loss; it will not inform you that you will get outcomes overnight,
    it promotes a hard operate ethic.All the exercises would be to a lot to
    match in this review on the truth about abs plan.The truth about
    abs system lets you do all the workouts in the privacy of
    your residence.Not only will you drop weight, you will get
    a toned up six pack; that will make you feel great and appear fantastic.
    Without following the nutritional side of the plan – the exercises will not have the intended impact.

    It also well documented all through your
    six pack will not occur overnight and touches on reaching a solid mind strategy and pondering.
    Thank you for reading my review on the truth about abs system.
    A fantastic assortment and range of difficulty is integrated; from a novice level right
    via to difficult and sophisticated.

  23. mosalsalalt says:

    The other day, while I was at work, my cousin stole my iphone and tested to see if it can survive a thirty foot drop,
    just so she can be a youtube sensation. My iPad is now broken and she has 83 views.
    I know this is totally off topic but I had to
    share it with someone!

  24. April says:

    whoah this blog is wonderful i really like studying your articles.
    Stay up the great work! You know, a lot of people are searching round
    for this info, you could aid them greatly.

  25. Hi friends, its wonderful piece of writing about educationand entirely explained, keep it up all the time.

  26. This article provides clear idea in favor of the new people of blogging, that truly how to do blogging.

  27. This site is really awesome. We can find everything for poles in here on this portal.
    There is so much to say about this site and I wouldn’t have enough time to write all aspects down.

    Thanks for creating such of the site.

  28. I leave a response each time I appreciate a post on a blog or I have
    something to valuable to contribute to the conversation.
    It is caused by the sincerness communicated in the
    post I browsed. And after this article The Evolution of Facebooks Mission Statement
    | Observer. I was moved enough to drop a thought ;) I actually do have some questions for you
    if it’s allright. Is it just me or does it give the impression like some of these remarks appear like they are coming from brain dead individuals? :-P And, if you are posting at additional sites, I would like to keep up with everything fresh you have to post. Could you list the complete urls of your communal sites like your twitter feed, Facebook page or linkedin profile?

  29. Because the admin of this web site is working, no question very soon it will be
    famous, due to its quality contents.

    Here is my web site http://vitadonna.com/

  30. In this Turbulence Training evaluation I want to break down each of the buzz around the program
    and deliver my own activities while using plan. I needed got
    word of the actual inventor Craig Ballantyne ahead of through reading
    through Males Wellness journal therefore i
    was sure he’d some legitimateness to their name. Currently any person on the internet can produce an eBook and push over individuals straight into purchasing that i really wanted to make sure that he knew his / her things. Turbulence Training training is under no circumstances any quick fix regarding fat loss but it’s a great instrument which will present you with a lot
    better outcomes as compared to classic body builder exercise routines.

    Principle instruction rules at the rear of the program is actually high intensity
    interval training workout, that has been tried and tested to lose eight occasions all the fat because conventional regular state
    cardiovascular. Yet this type of interval training workouts definitely has a cost simply
    because you are going to have to work a whole lot tougher to find
    the sought after results. Even though you may possibly perform regular express cardiovascular
    and it’ll be not hard while you watch television on an elliptical exerciser however when you might be carrying out high intensity interval training workouts you’re going to be
    doing exercises super challenging. A benefit to achieving this form of coaching is that you might be also likely to be capable of getting far more completed in any smaller timeframe.

    So instead of staying at a health club all night during a period, you’ll be able to as an alternative obtain a very effective work out in just 20-30 units.

    Also visit my web page; fat loss workout routines for women

  31. If some one wants expert view concerning running a blog then i
    recommend him/her to go to see this website, Keep up the fastidious work.

  32. The first easy diet swap to produce that will actually
    add more flavor is to use chicken broth whenever you.
    You might ask, which of the two low-calorie liquid diets work
    finest, and that’s safer plus more successful. There a wide range of types of diets that are far more rewarding and therefore are healthier for the body. food or some other kind of self-acclaimed patented active ingredient.

    my web site … women diet plans

  33. If some one needs expert view regarding blogging after that i
    recommend him/her to go to see this webpage, Keep up the
    good job.

  34. Negative Seo says:

    I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored material stylish.
    nonetheless, you command get bought an edginess over that
    you wish be delivering the following. unwell unquestionably come
    further formerly again as exactly the same nearly a lot often inside
    case you shield this hike.

  35. Remarkable information and style of publishing.
    It looks like I’ll check back on this site later and find out exactly what else you’ll have available! ;-) Now i’m intending to discover if I truly might come up with something in respect to free movies for psp!!

    My webpage; free video streaming software

  36. Hello there! I know this is somewhat off topic but
    I was wondering if you knew where I could find a
    captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having
    problems finding one? Thanks a lot!

  37. Wow that was odd. I just wrote an really long comment but after I clicked submit
    my comment didn’t appear. Grrrr… well I’m not writing all that
    over again. Anyway, just wanted to say wonderful blog!

  38. Link exchange is nothing else but it is simply placing the other person’s weblog link on your page at proper place and other person will also do same for you.

  39. Chad says:

    I ԁon’t even know how I ended up here, but I thought this post was good. I do not know who you are but definitely you are going to a famous blogger if you are not already ;) Cheers!

    My web-site: Chad

  40. Debbra says:

    Excellent pieces. Keep posting such kind of information on your page.
    Im really impressed by your site.
    Hey there, You have done an excellent job. I will certainly digg
    it and in my view recommend to my friends. I’m confident they will be benefited from this website.

  41. buy cheap twitter followers says:

    Nice post. I learn something totally new and challenging on blogs I stumbleupon
    everyday. It will always be useful to read content from other authors and use something from their web sites.

  42. Wonderful beat ! I wish to apprentice while you amend your site, how can
    i subscribe for a blog web site? The account helped me a acceptable deal.
    I had been a little bit acquainted of this your broadcast provided
    bright clear concept

  43. Hi! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community
    in the same niche. Your blog provided us beneficial
    information to work on. You have done a marvellous job!

  44. Drew says:

    Excellent post. I was checking continuously this blog and I am impressed!
    Very useful info specifically the last part :) I care for such info a lot.
    I was looking for this certain info for a long time. Thank you and good luck.

  45. Thanks for another great article. Where else could

    anybody get that type of information in such an ideal way of writing?
    I have a

    presentation next week, and I am on the look for
    such info.

  46. Thanks in support of sharing such a fastidious idea, article is fastidious, thats why i
    have read it entirely

  47. For most recent news you have to pay a quick visit web and on web I found this site
    as a finest web site for most up-to-date updates.