At around 7 p.m. on Saturday, July 18, a bunch of Mercedes, BMWs and Bentleys rolled up to the Social LIfe Estate in East Hampton for a party thrown by Social Life magazine. The guests were still wearing their purple wristbands from the polo event in Bridgehampton that day.
At the front gate were two tables with white tablecloths, at which sat women with clipboards letting guests into the sprawling property, where bartenders waited with tequila cosmos.
Once they checked you off, they let you into their palace, where bartenders were waiting to serve tequila cosmos.
Facebook personality Justin Ross Lee wandered around the night talking to numerous different women and said he didn’t have a date for the night. Women worried about their heels sinking into the grass. The line for the bathrooms were long. It was a bustling, if low-wattage affair. And Social Life cover girl Ciara was nowhere to be found.
“Booking issues,” whispered someone.
The Transom contacted Social Life editor Devorah Rose for an explanation the following Monday.
“I mean, it’s not a big deal whatsoever,” Ms. Rose said. “Ciara is a really big superstar and she has a very hectic schedule, and she has several different management companies that handle her as well as a press company, and basically what they had said was that she at she got an opportunity to go into the recording studio with Justin Timberlake and sometimes in a list of priorities, attending an event and recording an event is going to trump that. That said, we usually have all of the cover girls come out, but when you’re dealing with an international star, it’s handled a little differently. … She made time out of her schedule to do this cover, she wore a gorgeous Oscar De La Renta vintage dress. I think it’s pathetic and sad that people have to focus on things as frivolous as events. They should focus on the work that we put into it, the article, the fact that she took time out of her schedule, the quality of the photos, how amazing the magazine looks. I mean, I think it’s really, really sad and I just don’t understand why people can’t just focus on the integrity and the beauty of the magazine. ”