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	<title>Observer &#187; Box Office Breakdown: The Opening of Funny People Only Amounts to One Small Ha</title>
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		<title>Box Office Breakdown: The Opening of Funny People Only Amounts to One Small Ha</title>

		<comments>http://observer.com/2009/08/box-office-breakdown-the-opening-of-ifunny-peoplei-only-amounts-to-one-small-ha/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 13:20:47 -0400</pubDate>
					<link>http://observer.com/2009/08/box-office-breakdown-the-opening-of-ifunny-peoplei-only-amounts-to-one-small-ha/</link>
			<dc:creator>Christopher Rosen</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2009/08/box-office-breakdown-the-opening-of-ifunny-peoplei-only-amounts-to-one-small-ha/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/funnypeeps_2.jpg?w=300&h=206" /><!--StartFragment--></p>
<p class="MsoNormal">Perhaps Judd Apatow is smirking all the way to the bank. <em>Funny People</em>, the hirsute director&rsquo;s third film, <a href="http://www.boxofficemojo.com/weekend/chart/">opened in the No. 1 position at the box office this weekend, scoring an estimated $23.4 million in ticket sales</a>. Unfortunately, that makes <em>Funny People</em> the lowest-grossing film to reach No. 1 this summer, an honor we&rsquo;re not quite sure everyone at Universal was hoping for back when the season started. As we do each Monday, here&rsquo;s a breakdown of the top five at the box office.</p>
<p class="MsoNormal"><strong>1.<em> Funny People</em>: $23.4 million ($23.4 million total)</strong></p>
<p class="MsoNormal">Like the marketing campaign, which could never find footing between the comedy and drama that <em>Funny People</em> employs fairly equally throughout its two-and-a-half-hour running time, we&rsquo;re not entirely sure what to make of this opening gross. For an Adam Sandler movie, <a href="http://www.boxofficemojo.com/people/chart/?view=Actor&amp;id=adamsandler.htm">it&rsquo;s on the low end</a>&mdash;not counting <em>Reign Over Me</em>, which opened on just under 1,700 screens, this is his worst opening since <em>Spanglish</em> started with $8.8 million in 2004. <a href="http://www.boxofficemojo.com/people/chart/?view=Director&amp;id=juddapatow.htm">For Mr. Apatow</a>, <em>Funny People</em> checks in well below the $30.7 million that <em>Knocked Up</em> pulled down two summers ago, but slightly ahead of <em>The 40-Year-Old Virgin</em> (though not in tickets sold). You&rsquo;ll read today how this is yet another disappointment for Universal, but since <em>Funny People </em>is an R-rated dramedy with a prohibitive length, we&rsquo;re not quite sure what everyone expected; it was never going to be <em>The Hangover</em>. As usual, word of mouth will be the deciding factor in how this does moving forward.</p>
<p class="MsoNormal"><strong>2.<em> Harry Potter and the Half-Blood Prince</em>: $17.7 million ($255.4 million total)</strong></p>
<p class="MsoNormal">As <em>The Half-Blood Prince </em>steamrolls towards $300 million at the domestic box office, it&rsquo;s a good time to look at how things are going internationally. <a href="http://boxofficeguru.com/weekend.htm">Globally the boy wizard has accrued an astonishing $747.8 million</a>, making it the second biggest hit of the year, behind only <em>Transformers: Revenge of the Fallen</em>. The moral of the story: Buy Warner Brothers stock!</p>
<p class="MsoNormal"><strong>3. <em>G-Force</em>: $17 million ($66.4 million total)</strong></p>
<p class="MsoNormal">Dipping a reasonable 46 percent in weekend two, <em>G-Force</em> held its own, finishing just behind <em>Harry Potter</em>, and now seems poised to crack $100 million at the box office this summer. If we would have told you in early July that <em>G-Force</em> would handily out-gross <em>Br&uuml;no</em>, we don&rsquo;t necessarily think you would have believed us.</p>
<p class="MsoNormal"><strong>4. <em>The Ugly Truth</em>: $13 million ($54.4 million total)</strong></p>
<p class="MsoNormal"><a href="/2009/movies/katherine-heigl-not-bad-you-think-seriously">Everyone might hate Katherine Heigl</a>, but they certainly keep going to see her movies. <em>The Ugly Truth </em>dropped a to-be-expected 53 percent and managed to up its cume to over $50 million, putting it well on course for nearly $80 million in ticket receipts. With a budget under $38 million and an R-rating, we can&rsquo;t imagine anyone at Sony being upset with this performance.</p>
<p class="MsoNormal"><strong>5. <em>Aliens in the Attic</em>: $7.8 million ($7.8 million total)</strong></p>
<p class="MsoNormal"><em>Aliens in the Attic</em> edged out the second weekend of <em>Orphan</em> ($7.2 million/$26.7 million total) to finish in fifth place. If you ever found yourself wondering what a movie dumped on 3,106 screens would look like, you now have an answer.</p>
<p> <!--EndFragment--></p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/funnypeeps_2.jpg?w=300&h=206" /><!--StartFragment--></p>
<p class="MsoNormal">Perhaps Judd Apatow is smirking all the way to the bank. <em>Funny People</em>, the hirsute director&rsquo;s third film, <a href="http://www.boxofficemojo.com/weekend/chart/">opened in the No. 1 position at the box office this weekend, scoring an estimated $23.4 million in ticket sales</a>. Unfortunately, that makes <em>Funny People</em> the lowest-grossing film to reach No. 1 this summer, an honor we&rsquo;re not quite sure everyone at Universal was hoping for back when the season started. As we do each Monday, here&rsquo;s a breakdown of the top five at the box office.</p>
<p class="MsoNormal"><strong>1.<em> Funny People</em>: $23.4 million ($23.4 million total)</strong></p>
<p class="MsoNormal">Like the marketing campaign, which could never find footing between the comedy and drama that <em>Funny People</em> employs fairly equally throughout its two-and-a-half-hour running time, we&rsquo;re not entirely sure what to make of this opening gross. For an Adam Sandler movie, <a href="http://www.boxofficemojo.com/people/chart/?view=Actor&amp;id=adamsandler.htm">it&rsquo;s on the low end</a>&mdash;not counting <em>Reign Over Me</em>, which opened on just under 1,700 screens, this is his worst opening since <em>Spanglish</em> started with $8.8 million in 2004. <a href="http://www.boxofficemojo.com/people/chart/?view=Director&amp;id=juddapatow.htm">For Mr. Apatow</a>, <em>Funny People</em> checks in well below the $30.7 million that <em>Knocked Up</em> pulled down two summers ago, but slightly ahead of <em>The 40-Year-Old Virgin</em> (though not in tickets sold). You&rsquo;ll read today how this is yet another disappointment for Universal, but since <em>Funny People </em>is an R-rated dramedy with a prohibitive length, we&rsquo;re not quite sure what everyone expected; it was never going to be <em>The Hangover</em>. As usual, word of mouth will be the deciding factor in how this does moving forward.</p>
<p class="MsoNormal"><strong>2.<em> Harry Potter and the Half-Blood Prince</em>: $17.7 million ($255.4 million total)</strong></p>
<p class="MsoNormal">As <em>The Half-Blood Prince </em>steamrolls towards $300 million at the domestic box office, it&rsquo;s a good time to look at how things are going internationally. <a href="http://boxofficeguru.com/weekend.htm">Globally the boy wizard has accrued an astonishing $747.8 million</a>, making it the second biggest hit of the year, behind only <em>Transformers: Revenge of the Fallen</em>. The moral of the story: Buy Warner Brothers stock!</p>
<p class="MsoNormal"><strong>3. <em>G-Force</em>: $17 million ($66.4 million total)</strong></p>
<p class="MsoNormal">Dipping a reasonable 46 percent in weekend two, <em>G-Force</em> held its own, finishing just behind <em>Harry Potter</em>, and now seems poised to crack $100 million at the box office this summer. If we would have told you in early July that <em>G-Force</em> would handily out-gross <em>Br&uuml;no</em>, we don&rsquo;t necessarily think you would have believed us.</p>
<p class="MsoNormal"><strong>4. <em>The Ugly Truth</em>: $13 million ($54.4 million total)</strong></p>
<p class="MsoNormal"><a href="/2009/movies/katherine-heigl-not-bad-you-think-seriously">Everyone might hate Katherine Heigl</a>, but they certainly keep going to see her movies. <em>The Ugly Truth </em>dropped a to-be-expected 53 percent and managed to up its cume to over $50 million, putting it well on course for nearly $80 million in ticket receipts. With a budget under $38 million and an R-rating, we can&rsquo;t imagine anyone at Sony being upset with this performance.</p>
<p class="MsoNormal"><strong>5. <em>Aliens in the Attic</em>: $7.8 million ($7.8 million total)</strong></p>
<p class="MsoNormal"><em>Aliens in the Attic</em> edged out the second weekend of <em>Orphan</em> ($7.2 million/$26.7 million total) to finish in fifth place. If you ever found yourself wondering what a movie dumped on 3,106 screens would look like, you now have an answer.</p>
<p> <!--EndFragment--></p>
]]></content:encoded>
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