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	<title>Observer &#187; Ruthie in Wonderland! Ruth Reichl Reflects on Conde Nast</title>
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		<title>Observer &#187; Ruthie in Wonderland! Ruth Reichl Reflects on Conde Nast</title>
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		<title>Ruthie in Wonderland! Ruth Reichl Reflects on Conde Nast</title>

		<comments>http://observer.com/2009/10/ruthie-in-wonderland-ruth-reichl-reflects-on-conde-nast/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 18:12:50 -0400</pubDate>
					<link>http://observer.com/2009/10/ruthie-in-wonderland-ruth-reichl-reflects-on-conde-nast/</link>
			<dc:creator>John Koblin</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/ruthie.jpg?w=300&h=199" />On a very chilly, rainy Thursday night, Ruth Reichl was hugging Dianne Weist on the third floor of the Time Warner Center, at the back of the restaurant A Voce. While embracing, Ms. Weist was removing a bulky winter jacket and a big red scarf. A handler asked Ms. Weist if she was interested in the coat-check.</p>
<p>&ldquo;You can do what I did and hide it under the table!&rdquo; said Ms. Reichl.</p>
<p>Perhaps aided by the rain, it was an intimate affair last night, the final <em>Gourmet</em> party ever. Cond&eacute; Nast editorial director Tom Wallace was there, as was former <em>Gourmet </em>publisher Nancy Berger Cardone. A&nbsp;couple&nbsp;dozen former <em>Gourmet</em> staffers were present as well. The party was celebrating the new TV series, <em>Gourmet&rsquo;s Adventures with Ruth</em>, which will air&nbsp;despite the magazine's closure.&nbsp;It&rsquo;ll be on Channel 13, starting this <a href="http://www.thirteen.org/schedule_search/?searchString=Carnegie+Hall%E2%80%99s+Listening+Advtures+with+ruth">Sunday, at 3:30pm</a>. Ms. Weist will appear&nbsp;in two episodes.</p>
<p>Ms. Reichl, who has given only <a href="http://www.nytimes.com/2009/10/18/magazine/18fob-q4-t.html">two interviews</a> since her magazine folded last week, took a few minutes to talk about Cond&eacute; Nast with the <em>Observer</em>. She said she would write a book about Cond&eacute; Nast, and we asked for a small preview.</p>
<p>&ldquo;It&rsquo;s a very rarefied world,&rdquo; she said. &ldquo;It was a world that most people&mdash;I had no idea that this particular world existed. I sort of think of it as &lsquo;Ruthie in Wonderland.&rsquo; People are fascinated by the world. It&rsquo;s a life that is probably coming to an end.&rdquo;</p>
<p>What would change, we wondered?</p>
<p>&ldquo;That kind of luxury that we all had is probably a thing of the past. The new business realities have changed the life at Cond&eacute; Nast. I think print magazines as we know them will cease to exist.&rdquo;</p>
<p>She said that Si Newhouse broke the news of <em>Gourmet</em>'s closing to her, and that he was really quite sad about it.</p>
<p>&ldquo;The business picture was not good for <em>Gourmet</em>,&rdquo; she said. &ldquo;It was a magazine that depended on luxury advertising, unlike many of the epicureans. Most of our competition gets a lot of different kinds of advertising. Our main categories were travel, automotive, financial, jewelry&mdash;that all went away. That was just the way that it was. I guess at a certain point the company decided that advertising wasn&rsquo;t coming back. I wasn&rsquo;t privy to those discussions.&rdquo;</p>
<p>&ldquo;I did not anticipate this, I have to say,&rdquo; she continued. &ldquo;I did know that this was bad, but on the other hand our circulation had never been better. The editorial product was a big hit with the readers, and I did not anticipate this.&rdquo;</p>
<p>Though she has doubts about the future of print magazines, she&nbsp;said that&nbsp;they&rsquo;ll exist in some other form.</p>
<p>&ldquo;I do think that there is going to be something that will be very exciting and that will incorporate video, instant shopping,&rdquo; she said. &ldquo;I think that the rich experience that is in magazines will likely move to another platform. It won&rsquo;t be online. It will be what magazines are now, tools for living and inspirational and intellectually rich. I think magazines in that sense won&rsquo;t be going away.&rdquo;</p>
<p>When reflecting about her relationship with Si Newhouse and her magazine&rsquo;s demise, she said, &ldquo;I think he was very sad about this; I don&rsquo;t think it was a reflection of me or our relationship. They hired McKinsey to come in and they decided to take McKinsey&rsquo;s advice.&rdquo;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/ruthie.jpg?w=300&h=199" />On a very chilly, rainy Thursday night, Ruth Reichl was hugging Dianne Weist on the third floor of the Time Warner Center, at the back of the restaurant A Voce. While embracing, Ms. Weist was removing a bulky winter jacket and a big red scarf. A handler asked Ms. Weist if she was interested in the coat-check.</p>
<p>&ldquo;You can do what I did and hide it under the table!&rdquo; said Ms. Reichl.</p>
<p>Perhaps aided by the rain, it was an intimate affair last night, the final <em>Gourmet</em> party ever. Cond&eacute; Nast editorial director Tom Wallace was there, as was former <em>Gourmet </em>publisher Nancy Berger Cardone. A&nbsp;couple&nbsp;dozen former <em>Gourmet</em> staffers were present as well. The party was celebrating the new TV series, <em>Gourmet&rsquo;s Adventures with Ruth</em>, which will air&nbsp;despite the magazine's closure.&nbsp;It&rsquo;ll be on Channel 13, starting this <a href="http://www.thirteen.org/schedule_search/?searchString=Carnegie+Hall%E2%80%99s+Listening+Advtures+with+ruth">Sunday, at 3:30pm</a>. Ms. Weist will appear&nbsp;in two episodes.</p>
<p>Ms. Reichl, who has given only <a href="http://www.nytimes.com/2009/10/18/magazine/18fob-q4-t.html">two interviews</a> since her magazine folded last week, took a few minutes to talk about Cond&eacute; Nast with the <em>Observer</em>. She said she would write a book about Cond&eacute; Nast, and we asked for a small preview.</p>
<p>&ldquo;It&rsquo;s a very rarefied world,&rdquo; she said. &ldquo;It was a world that most people&mdash;I had no idea that this particular world existed. I sort of think of it as &lsquo;Ruthie in Wonderland.&rsquo; People are fascinated by the world. It&rsquo;s a life that is probably coming to an end.&rdquo;</p>
<p>What would change, we wondered?</p>
<p>&ldquo;That kind of luxury that we all had is probably a thing of the past. The new business realities have changed the life at Cond&eacute; Nast. I think print magazines as we know them will cease to exist.&rdquo;</p>
<p>She said that Si Newhouse broke the news of <em>Gourmet</em>'s closing to her, and that he was really quite sad about it.</p>
<p>&ldquo;The business picture was not good for <em>Gourmet</em>,&rdquo; she said. &ldquo;It was a magazine that depended on luxury advertising, unlike many of the epicureans. Most of our competition gets a lot of different kinds of advertising. Our main categories were travel, automotive, financial, jewelry&mdash;that all went away. That was just the way that it was. I guess at a certain point the company decided that advertising wasn&rsquo;t coming back. I wasn&rsquo;t privy to those discussions.&rdquo;</p>
<p>&ldquo;I did not anticipate this, I have to say,&rdquo; she continued. &ldquo;I did know that this was bad, but on the other hand our circulation had never been better. The editorial product was a big hit with the readers, and I did not anticipate this.&rdquo;</p>
<p>Though she has doubts about the future of print magazines, she&nbsp;said that&nbsp;they&rsquo;ll exist in some other form.</p>
<p>&ldquo;I do think that there is going to be something that will be very exciting and that will incorporate video, instant shopping,&rdquo; she said. &ldquo;I think that the rich experience that is in magazines will likely move to another platform. It won&rsquo;t be online. It will be what magazines are now, tools for living and inspirational and intellectually rich. I think magazines in that sense won&rsquo;t be going away.&rdquo;</p>
<p>When reflecting about her relationship with Si Newhouse and her magazine&rsquo;s demise, she said, &ldquo;I think he was very sad about this; I don&rsquo;t think it was a reflection of me or our relationship. They hired McKinsey to come in and they decided to take McKinsey&rsquo;s advice.&rdquo;</p>
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