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	<title>Observer &#187; Something Is Getting Between Him and His Calvins</title>
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		<title>Observer &#187; Something Is Getting Between Him and His Calvins</title>
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		<title>Something Is Getting Between Him and His Calvins</title>

		<comments>http://observer.com/2009/10/something-is-getting-between-him-and-his-calvins/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 22:44:35 -0400</pubDate>
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/bodyjeans-m_pr.jpg?w=300&h=199" />Size matters. But if you don&rsquo;t have it, just trick people into thinking you do with a little cleverly constructed fabric. That&rsquo;s the promise of the new Body by Calvin Klein Jeans&mdash;retail price, $79.50&mdash;with their &ldquo;body-defining fit for an enhanced profile.&rdquo; With some padded-fly trickery, Body Jeans presumably gives guys the optical illusion of more horsepower underneath their hood.</p>
<p class="TEXT">As a loyal wearer of androgynous skinny jeans for five years now, I&rsquo;m almost insulted that Calvin Klein thinks I can&rsquo;t handle this situation on my own. Yes, I saw the ads in Union Square with a greased-up Eva Mendes and Jamie Dornan rubbing up against each other and calling attention to their, um, respective centers of gravity. I even saw Mr. Dornan&rsquo;s embarrassingly large package. But I was skeptical. Even after a source at Calvin Klein said the product was doing &ldquo;really well.&rdquo;</p>
<p class="TEXT">It was off to the Calvin Klein Collection for some clarity.</p>
<p class="TEXT">I stormed through the glass doors on Madison Avenue like a man possessed. (Well, actually, a very kind doorman opened them for me.) Calvin Klein has spearheaded the battle of the bulge in its underwear department for years. But jeans are something different altogether. I pulled a pair off the shelf and laid them out by the window to get a better view.</p>
<p class="TEXT">&ldquo;It definitely boosts things,&rdquo; said David Cook, who works at Calvin Klein Collection. We stared at the jeans together like two forensic scientists. Mr. Cook explained to me that the jeans are geared to a younger set.</p>
<p class="TEXT">This makes sense. During the summer of 2009, hipster fashion&mdash;of which the skinny jean is perhaps the greatest symbol&mdash;became the property of the mainstream media. <em>The New York Times</em> discussed hipsters&rsquo; beer bellies. <em>Time </em>ran a you&rsquo;ve-gotta-be-kidding-me article about hipsters being &ldquo;ripe for parody.&rdquo; Even <em>The Wall Street Journal </em>ran a lengthy piece about the plight of fashion-conscious men wearing tight pants.</p>
<div class="pullquote">
<p>A dark wash, with wrinkles around the pockets, leading right to the crotch, an extra layer of fabric around the fly, creating a kind of water bra for your little friend.</p>
</div>
<p class="TEXT"><span style="letter-spacing: -0.15pt">The Calvin Klein Body Jeans, with its emphasis on male enhancement, suggests that the entire point of wearing ultra-tight pants is not sartorial trendsetting, but really to show the world <em>whatcha workin&rsquo; with</em>&mdash;part of a counterculture ethos left over from Robert Plant&rsquo;s spray-painted-on jeans in the late &rsquo;60s.<span>&nbsp; </span></span></p>
<p class="TEXT">I inspected the pants more closely: A dark wash, with wrinkles around the pockets, leading right to the crotch, an extra layer of fabric around the fly, creating a kind of water bra for your little friend.</p>
<p class="TEXT">&ldquo;Would you wear these?&rdquo; I asked Mr. Cook.</p>
<p class="TEXT">&ldquo;I lack a butt,&rdquo; he said, and slapped his behind. &ldquo;When I tried them on, it was like a cliff back there.&rdquo;</p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">He should have tried the women&rsquo;s jeans, designed to enhance your <em>tuchis </em>instead of your <em>schmeckel</em>. But isn&rsquo;t the entire point of the unisex skinny jean&rsquo;s assimilation into mainstream fashion to assign the jeans a gender? No longer would men have to walk with great discretion through the women&rsquo;s section to buy pants. They could just go to Calvin Klein, manhood intact.</span></p>
<p class="TEXT">Still skeptical, I headed to the cavernous halls of Macy&rsquo;s. There was another picture of Mr. Dornan, greased up and giving me a hard time. I stared once again at the slogan: &ldquo;An enhanced profile.&rdquo;</p>
<p class="TEXT">&ldquo;The first time I heard that, I thought it was a joke!&rdquo; said Ray Lopez, a Macy&rsquo;s sales attendee. &ldquo;I was like, is that why they&rsquo;re selling?&rdquo;</p>
<p class="TEXT">Mr. Lopez confessed to buying a pair himself.</p>
<p class="TEXT">&ldquo;When I first tried them on, it was like, &lsquo;Whoa! Do other people notice this?&rsquo;&rdquo;</p>
<p class="TEXT">But that day, he was wearing some pretty baggy pants.</p>
<p class="TEXT">&ldquo;You feel more confident,&rdquo; Mr. Lopez said. &ldquo;You have people who wear the skinny jean, and the only thing you see is the bulge. These work with the whole body.&rdquo;</p>
<p class="TEXT">And then: &ldquo;Would you like to try a pair?&rdquo;</p>
<p class="TEXT"><span style="letter-spacing: -0.25pt">&ldquo;Sure,&rdquo; I said. An instrumental, smooth jazz version of the Beatles&rsquo; &ldquo;Come Together&rdquo; began playing on the speakers as I walked to the dressing room, clutching the Body Jeans like a secret. </span></p>
<p class="TEXT">They were a breakthrough! Such comfort, such support! And yes, my confidence was bigger! It looked bigger, at least.</p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/bodyjeans-m_pr.jpg?w=300&h=199" />Size matters. But if you don&rsquo;t have it, just trick people into thinking you do with a little cleverly constructed fabric. That&rsquo;s the promise of the new Body by Calvin Klein Jeans&mdash;retail price, $79.50&mdash;with their &ldquo;body-defining fit for an enhanced profile.&rdquo; With some padded-fly trickery, Body Jeans presumably gives guys the optical illusion of more horsepower underneath their hood.</p>
<p class="TEXT">As a loyal wearer of androgynous skinny jeans for five years now, I&rsquo;m almost insulted that Calvin Klein thinks I can&rsquo;t handle this situation on my own. Yes, I saw the ads in Union Square with a greased-up Eva Mendes and Jamie Dornan rubbing up against each other and calling attention to their, um, respective centers of gravity. I even saw Mr. Dornan&rsquo;s embarrassingly large package. But I was skeptical. Even after a source at Calvin Klein said the product was doing &ldquo;really well.&rdquo;</p>
<p class="TEXT">It was off to the Calvin Klein Collection for some clarity.</p>
<p class="TEXT">I stormed through the glass doors on Madison Avenue like a man possessed. (Well, actually, a very kind doorman opened them for me.) Calvin Klein has spearheaded the battle of the bulge in its underwear department for years. But jeans are something different altogether. I pulled a pair off the shelf and laid them out by the window to get a better view.</p>
<p class="TEXT">&ldquo;It definitely boosts things,&rdquo; said David Cook, who works at Calvin Klein Collection. We stared at the jeans together like two forensic scientists. Mr. Cook explained to me that the jeans are geared to a younger set.</p>
<p class="TEXT">This makes sense. During the summer of 2009, hipster fashion&mdash;of which the skinny jean is perhaps the greatest symbol&mdash;became the property of the mainstream media. <em>The New York Times</em> discussed hipsters&rsquo; beer bellies. <em>Time </em>ran a you&rsquo;ve-gotta-be-kidding-me article about hipsters being &ldquo;ripe for parody.&rdquo; Even <em>The Wall Street Journal </em>ran a lengthy piece about the plight of fashion-conscious men wearing tight pants.</p>
<div class="pullquote">
<p>A dark wash, with wrinkles around the pockets, leading right to the crotch, an extra layer of fabric around the fly, creating a kind of water bra for your little friend.</p>
</div>
<p class="TEXT"><span style="letter-spacing: -0.15pt">The Calvin Klein Body Jeans, with its emphasis on male enhancement, suggests that the entire point of wearing ultra-tight pants is not sartorial trendsetting, but really to show the world <em>whatcha workin&rsquo; with</em>&mdash;part of a counterculture ethos left over from Robert Plant&rsquo;s spray-painted-on jeans in the late &rsquo;60s.<span>&nbsp; </span></span></p>
<p class="TEXT">I inspected the pants more closely: A dark wash, with wrinkles around the pockets, leading right to the crotch, an extra layer of fabric around the fly, creating a kind of water bra for your little friend.</p>
<p class="TEXT">&ldquo;Would you wear these?&rdquo; I asked Mr. Cook.</p>
<p class="TEXT">&ldquo;I lack a butt,&rdquo; he said, and slapped his behind. &ldquo;When I tried them on, it was like a cliff back there.&rdquo;</p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">He should have tried the women&rsquo;s jeans, designed to enhance your <em>tuchis </em>instead of your <em>schmeckel</em>. But isn&rsquo;t the entire point of the unisex skinny jean&rsquo;s assimilation into mainstream fashion to assign the jeans a gender? No longer would men have to walk with great discretion through the women&rsquo;s section to buy pants. They could just go to Calvin Klein, manhood intact.</span></p>
<p class="TEXT">Still skeptical, I headed to the cavernous halls of Macy&rsquo;s. There was another picture of Mr. Dornan, greased up and giving me a hard time. I stared once again at the slogan: &ldquo;An enhanced profile.&rdquo;</p>
<p class="TEXT">&ldquo;The first time I heard that, I thought it was a joke!&rdquo; said Ray Lopez, a Macy&rsquo;s sales attendee. &ldquo;I was like, is that why they&rsquo;re selling?&rdquo;</p>
<p class="TEXT">Mr. Lopez confessed to buying a pair himself.</p>
<p class="TEXT">&ldquo;When I first tried them on, it was like, &lsquo;Whoa! Do other people notice this?&rsquo;&rdquo;</p>
<p class="TEXT">But that day, he was wearing some pretty baggy pants.</p>
<p class="TEXT">&ldquo;You feel more confident,&rdquo; Mr. Lopez said. &ldquo;You have people who wear the skinny jean, and the only thing you see is the bulge. These work with the whole body.&rdquo;</p>
<p class="TEXT">And then: &ldquo;Would you like to try a pair?&rdquo;</p>
<p class="TEXT"><span style="letter-spacing: -0.25pt">&ldquo;Sure,&rdquo; I said. An instrumental, smooth jazz version of the Beatles&rsquo; &ldquo;Come Together&rdquo; began playing on the speakers as I walked to the dressing room, clutching the Body Jeans like a secret. </span></p>
<p class="TEXT">They were a breakthrough! Such comfort, such support! And yes, my confidence was bigger! It looked bigger, at least.</p>
<p>&nbsp;</p>
]]></content:encoded>
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