Jérôme Dreyfuss Seizes Great Recession With First U.S. Boutique

jerome dreyfuss large billy bag Jérôme Dreyfuss Seizes Great Recession With First U.S. BoutiqueThe French handbag designer Jérôme Dreyfuss made a name for himself when he was barely in his 20s with an oeuvre that included corsets made of Scotch tape (they now hang in the Musée de la Mode); he’s  now known for his luxe yet utilitarian totes and a slightly tempered vision. His sparse Paris store is scattered with bags at once slouchy and compartmental, modern but not trendy.

The designer’s first U.S. boutique will open in January in the Gunther Building, at 475 Broome Street, surrounded by names like Catherine Malandrino, Custo Barcelona, Kate Spade and Jonathan Adler. The asking rent for the 2,486-square-foot space, according to Lansco’s Diane Mandel, was $105 a square foot. “Rents in Soho have come down significantly,” she noted. “Retailers, many from overseas who are looking to build a presence in the United States, realize that this is a great time to open a store in a prime location.”

The Gunther Building, bedecked in the ornately cast-iron details of its Second Empire inspiration, was built in 1871 and originally served as a commercial textile factory.

Lansco represented Jérôme Dreyfuss in the 10-year lease. The landlord, Gunther Building 1873 Corp., represented itself in the transaction.

egeminder@observer.com