The Huffington Post, long noted for mixing celebrity nip-slip photos with news and blogs, is now looking to mix advertising with actual content. Ad Age reports that the site has begun offering marketers the opportunity to insert their own promotional Tweets among those that HuffPo displays around news topics.
But HuffPo will do this in a classy way:
Marketers will receive guidance on the best ways to join the conversations, said Greg Coleman, the site’s president and chief revenue officer since September. An advertiser sponsoring a Twitter subject page around the World Series might interject with relevant baseball statistics — just to earn a little good will and brand halo, he suggested.
After all, Twitter is not the appropriate venue for “really hawking” your products, Mr. Coleman said.