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	<title>Observer &#187; In With the New</title>
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		<title>Observer &#187; In With the New</title>
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		<title>In With the New</title>

		<comments>http://observer.com/2009/12/in-with-the-new/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 23:24:17 -0400</pubDate>
					<link>http://observer.com/2009/12/in-with-the-new/</link>
			<dc:creator>Eliot Brown</dc:creator>
				
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		<description><![CDATA[<p>As Goldman Sachs trades its old headquarters for the new, there is a notable constant: the financial firm&rsquo;s desire for the nondescript.</p>
<p>The company&rsquo;s new headquarters-to-be, at 200 West Street, is no avant-garde architectural statement, just as its old building, at 85 Broad Street, was entirely missable. The anonymity is on purpose: At a time when its status as the world&rsquo;s most powerful company is something it would rather keep to itself, both buildings shield Goldman from the glare of unwanted attention.</p>
<p>The anonymous brown stone facade of 85 Broad has been replaced by a shiny glass curtain wall, a skin that blends in with other Battery Park City towers, and it will ultimately be dwarfed by the World Trade Center towers a block to the south. Like 85 Broad, the name &ldquo;Goldman Sachs&rdquo; appears nowhere on the building&rsquo;s exterior, despite the fact that the firm owns and built the tower, and the 11,000 workers that fit inside will be Goldman employees.</p>
<p>Within its doors, things get a bit more flashy: Colorful murals coat the walls of the lobby and new auditorium, and an in-house fitness center and cafeteria sit in the floors above.</p>
<p>Move-ins began earlier this fall, and a Goldman spokeswoman said about 2,000 employees are in the building now, with the expectation that it will be mostly full by the spring. The landscaping is nearly done, as are a bike path and a drop-off: A long line of black town cars now wait for exiting employees outside the building&rsquo;s front door.</p>
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		<content:encoded><![CDATA[<p>As Goldman Sachs trades its old headquarters for the new, there is a notable constant: the financial firm&rsquo;s desire for the nondescript.</p>
<p>The company&rsquo;s new headquarters-to-be, at 200 West Street, is no avant-garde architectural statement, just as its old building, at 85 Broad Street, was entirely missable. The anonymity is on purpose: At a time when its status as the world&rsquo;s most powerful company is something it would rather keep to itself, both buildings shield Goldman from the glare of unwanted attention.</p>
<p>The anonymous brown stone facade of 85 Broad has been replaced by a shiny glass curtain wall, a skin that blends in with other Battery Park City towers, and it will ultimately be dwarfed by the World Trade Center towers a block to the south. Like 85 Broad, the name &ldquo;Goldman Sachs&rdquo; appears nowhere on the building&rsquo;s exterior, despite the fact that the firm owns and built the tower, and the 11,000 workers that fit inside will be Goldman employees.</p>
<p>Within its doors, things get a bit more flashy: Colorful murals coat the walls of the lobby and new auditorium, and an in-house fitness center and cafeteria sit in the floors above.</p>
<p>Move-ins began earlier this fall, and a Goldman spokeswoman said about 2,000 employees are in the building now, with the expectation that it will be mostly full by the spring. The landscaping is nearly done, as are a bike path and a drop-off: A long line of black town cars now wait for exiting employees outside the building&rsquo;s front door.</p>
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