The "unique loft situated in the heart of SoHo" was originally listed last summer at $3.9 million through Sotheby’s International Realty. In October, The Journal reported that the apartment had gone into contract, but since then there hasn't been much news of the apartment or its exposed brick and extremely high ceilings.

Mr. Lerer, whose lovely daily email newsletter is mostly geared toward luxury-loving urban metrosexuals, is not too worried about renovations. "We are going to do a few small things," he told The Observer, "but we’ll move in in a few weeks. We’re really excited! We knew right away when we saw the apartment.”

With "divine custom details throughout the loft" and a "dramatic entertaining space with both opulence and integrity," to quote Sotheby's, it would be hard not to be thrilled. That's a pun.

But where will The View’s banterer go now that her Soho digs are sold? According to Cindy Adams she has a few homes to choose from—in upstate New York, Vermont, and the Hamptons.

cmalle@observer.com