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	<title>Observer &#187; Remnick to Readers: Seriously, Just Pay, We&#8217;re Pretty Great</title>
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		<title>Observer &#187; Remnick to Readers: Seriously, Just Pay, We&#8217;re Pretty Great</title>
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		<title>Remnick to Readers: Seriously, Just Pay, We&#8217;re Pretty Great</title>

		<comments>http://observer.com/2010/02/remnick-to-readers-seriously-just-pay-were-pretty-great/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 22:01:53 -0400</pubDate>
					<link>http://observer.com/2010/02/remnick-to-readers-seriously-just-pay-were-pretty-great/</link>
			<dc:creator>Molly Fischer</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/91982452.jpg?w=300&h=221" /><em>New Yorker</em> editor David Remnick <a href="http://www.journalism.columbia.edu/cs/ContentServer/jrn/1165270052298/JRN_News_C/1212612204585/JRNNewsDetail.htm" target="_blank">spoke this week</a> at Columbia Journalism School as part of the Delacorte lecture series. On the subject of the magazine's cost, he had this to say:</p>
<blockquote><p>"There's no doubt to me that the business of practically giving away the magazine to jack up circulation has no future," Remnick said. "Forty-two bucks for 47 issues. I think you can pay more than a buck for the magazine."</p>
</blockquote>
<p><em>The New Yorker</em>'s current subcription rate (<a href="https://magazine.newyorker.com/ecom/subscribe.jsp?oppId=4400063&amp;tgt=/atg/registry/RepositoryTargeters/NYR/NYR_global_navBar&amp;placementId=4400178&amp;logOppId=true&amp;placementGroupId=" target="_blank">47 issues/$39.95</a>) is "actually 85 cents per issue," as <em>Observer</em> alum Gillian Reagan <a href="http://www.businessinsider.com/new-yorker-editor-david-remnick-thinks-you-should-pay-more-thank-1-for-his-magazine-2010-2?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29" target="_blank">points out</a>.</p>
<p>And it's a bargain! Really:</p>
<blockquote><p>When the consulting firm McKinsey was brought in last summer to do a study of business practices at Cond&eacute; Nast, Remnick and the rest of his editorial staff were left out of the cost cutting, according to reporting by <em>The New York Observer</em>.</p>
<p>For Remnick, the reason is simple.</p>
<p>"I think there is a future for <em>The New Yorker</em>," he said. "With the expansion of the Internet, there's more speed, more reach, and more information. But are there more Sy [Seymour] Hershes? Jane Meyers? I think there's arguably less."</p>
</blockquote>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/91982452.jpg?w=300&h=221" /><em>New Yorker</em> editor David Remnick <a href="http://www.journalism.columbia.edu/cs/ContentServer/jrn/1165270052298/JRN_News_C/1212612204585/JRNNewsDetail.htm" target="_blank">spoke this week</a> at Columbia Journalism School as part of the Delacorte lecture series. On the subject of the magazine's cost, he had this to say:</p>
<blockquote><p>"There's no doubt to me that the business of practically giving away the magazine to jack up circulation has no future," Remnick said. "Forty-two bucks for 47 issues. I think you can pay more than a buck for the magazine."</p>
</blockquote>
<p><em>The New Yorker</em>'s current subcription rate (<a href="https://magazine.newyorker.com/ecom/subscribe.jsp?oppId=4400063&amp;tgt=/atg/registry/RepositoryTargeters/NYR/NYR_global_navBar&amp;placementId=4400178&amp;logOppId=true&amp;placementGroupId=" target="_blank">47 issues/$39.95</a>) is "actually 85 cents per issue," as <em>Observer</em> alum Gillian Reagan <a href="http://www.businessinsider.com/new-yorker-editor-david-remnick-thinks-you-should-pay-more-thank-1-for-his-magazine-2010-2?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29" target="_blank">points out</a>.</p>
<p>And it's a bargain! Really:</p>
<blockquote><p>When the consulting firm McKinsey was brought in last summer to do a study of business practices at Cond&eacute; Nast, Remnick and the rest of his editorial staff were left out of the cost cutting, according to reporting by <em>The New York Observer</em>.</p>
<p>For Remnick, the reason is simple.</p>
<p>"I think there is a future for <em>The New Yorker</em>," he said. "With the expansion of the Internet, there's more speed, more reach, and more information. But are there more Sy [Seymour] Hershes? Jane Meyers? I think there's arguably less."</p>
</blockquote>
<p>&nbsp;</p>
]]></content:encoded>
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