The Shacking of America encounters an obstacle: NoLIta, at least, will not be conquered.
Danny Meyer’s Shake Shack burger chain had planned to open a location in the neighborhood, but announced today that they were calling it off in the face of formidable community opposition.
Fine, said Shake Shack CEO David Swinghamer in a statement–your loss, NoLIta:
We were incredibly excited about investing in such an authentic neighborhood with its bustling retail scene and vibrant street life. Unfortunately, we could not solve the problem of building something that both made good business sense and was harmonious with the concerns of immediate neighbors. We are proud of our history of opening restaurants that strengthen their communities, and we’ll continue to seek out unique locations in neighborhoods where a Shake Shack will be cherished and have much to contribute.