The iPad (on sale today) is all well and good, but The Times would rather not cede control of its subscribers to Apple–Crain’s reports that at yesterday’s Bloomberg BusinessWeek Media Summit, Arthur Sulzberger and Janet Robinson were adamant on this point.
Letting Apple mediate the paper’s relationship with subscribers (as it does for record labels through the iTunes store) means losing valuable information about reader habits.
“Having that direct relationship with our customer is critical,” Sulzberger said. “We are going to continue to have that, because it’s critical to our business success.”
“I think people recognize that our audience is something we’re not about to not have a direct relationship with,” Robinson said.
Easier said than done, as record labels can probably attest.