Obama Marketing Team Doesn’t Like to Talk Branding

Social Secretary Desiree Rogers wasn’t forced out of the White House over the “Gatecrashers” incident, nor Pete King’s incessant hounding. Well before that, Ms. Rogers had worn expensive clothing to a photo shoot, and—even worse—had spoken openly about “the Obama brand.”

“The president is a person, not a product,” adviser David Axelrod reportedly told her, according to a Times story this morning that recounts her brief White House tenure. “We shouldn’t be referring to him as a brand.”

It was, perhaps, an understandable mistake.

Last week, in unrelated news, Organizing for America—the grass-roots arm spun from the Obama campaign—asked Hiram Monserrate to stop using the president’s logo.