Social Secretary Desiree Rogers wasn’t forced out of the White House over the “Gatecrashers” incident, nor Pete King’s incessant hounding. Well before that, Ms. Rogers had worn expensive clothing to a photo shoot, and—even worse—had spoken openly about “the Obama brand.”
“The president is a person, not a product,” adviser David Axelrod reportedly told her, according to a Times story this morning that recounts her brief White House tenure. “We shouldn’t be referring to him as a brand.”
It was, perhaps, an understandable mistake.
Last week, in unrelated news, Organizing for America—the grass-roots arm spun from the Obama campaign—asked Hiram Monserrate to stop using the president’s logo.
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