Proliferating E-Book Apps Excite Publishers

96211009 Proliferating E Book Apps Excite PublishersFor the first time there are more e-books than games in the iPhone app store, reports the Guardian (UK). Books now outnumber game apps 27,000 to 25,400–and the paper says that e-books are “gathering momentum” in anticipation of the iPad.

Publishers find this exciting.

“The iPhone has always been perceived as a games-centric device,” Dan Franklin of Canongate told the Guardian, “so the idea that books are outranking games is very exciting.”

“It’s a very exciting time,” agreed Jeremy Ettinghausen of Penguin. “It’s very exciting that people are using iPhones to read books.”