In today’s New York Post, Keith Kelly reports that Penguin Press has shelled out $5.3 million to sign up John Heilemann and Mark Halperin to write a sequel to “Game Change,” their best-selling chronicle of the 2008 presidential campaign.
Meanwhile, Matthew Flamm of Crain’s reports that the deal is raising some eyebrows among fellow publishers:
Others wondered about the wisdom of betting large on an election season that is still a long way off, and which may not match 2008 for drama, intrigue and soap opera plot twists.
At more than $5 million, the deal is one of the biggest in recent memory, and harks back to a period before the recession ate into book sales and put pressure on houses to hold down costs. But the giant price tag is also representative of a trend among publishers toward making bigger bets on known commodities.
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