Stefano Tonchi, the editor of the Times’ T Magazine, will become the next editor of W.
Si Newhouse decided to go with the conventional pick for a magazine that has been struggling mightily with ad pages.
Mr. Tonchi was part of the winning effort when T Magazine won the Times’ in-house award, The Punch Award, in 2007, for business excellence. No question, Mr. Tonchi has been known both inside the Times and inside Conde Nast as an editor who knows how to get ad pages into magazines. That’s what Mr. Newhouse will need, and that’s what Arthur Sulzberger Jr. will have to find in Mr. Tonchi’s successor.
STEFANO TONCHI NAMED EDITOR-IN-CHIEF OF W MAGAZINE
New York, NY, March 23, 2010 – Stefano Tonchi has been named Editor-in-Chief of W magazine, it was announced today by Thomas J. Wallace, Editorial Director of Condé Nast. His appointment is effective April 12th.
Most recently, Mr. Tonchi was the creator and Editor-in-Chief of T: The New York Times Style Magazine, which he introduced in 2004 after serving as Style Editor at the Sunday Times Magazine. Under his leadership, T increased to 15 issues annually, expanded internationally, launched a companion website, and was nominated for multiple National Magazine Awards. In 2008, T was awarded Magazine of the Year from the Society of Publication Designers.
“Stefano Tonchi is an extraordinarily versatile editor whose expertise in the world of art, fashion, design, and entertainment will help W realize its full potential in both print and digital formats,” said Mr. Wallace. “We welcome him back to Condé Nast.”
From 1998 to 2003, Mr. Tonchi was the Fashion Creative Director for Esquire. In 2001, Esquire earned the Magazine of the Year award from the Society of Publication Designers, as well as National Magazine Award nominations for Photography and Design. Before joining Esquire, he worked as Creative Director for J. Crew.
Mr. Tonchi returns to Condé Nast, having served as Self magazine’s Creative Director from 1994 until 1996. Prior to that, he served as Editor, and later, Fashion Director, for L’Uomo Vogue from 1987 to 1994. At the start of his career in Italy, Mr. Tonchi co-founded and served as Editor and Art Director for Westuff magazine, a publication that later evolved into Emporio Armani Magazine.
Mr. Tonchi has also curated a number of exhibitions devoted to style and edited several books on the intersection of art and fashion. He was the co-author of “Uniform: Order and Disorder” (also an exhibition at P.S. 1/MOMA), “Total Living,” “Excess: Mainstream and Underground in the ’80s” (also an exhibition at The Pitti Palace in Florence), “Human Game: Winners and Losers,” and most recently published “Walter Albini and His Time.”
Mr. Tonchi graduated with a Classic Studies degree from Liceo Classico Forteguerri in Pistoia, Italy. He has resided in New York City since 1994.
W has a circulation of 450,000 and reaches an audience of over 1.5 million. It is published by Condé Nast, a division of Advance Publications. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites. For more information, visit http://www.wmagazine.com.