Apple Is Starting to Freak Us Out

iad steve Apple Is Starting to Freak Us OutThis afternoon Apple announced a bunch of new iPhone features for devotees to obsess over–multitasking, iBooks, etc., etc., etc.

Probably the most noteworthy part was the new mobile-ad platform, called (yes) iAd. Steve Jobs said:

You know the ads on the web – they’re eye catching and interactive, but they don’t deliver emotion. What we want to do with iAds is deliver interaction and emotion. So that’s what iAd is all about. It’s about emotion plus interactivity.

They’ve moved past aesthetics and innovation and reliability and now traffic in emotions? We will give you our money, Apple, but leave us our feelings.

Article continues below
More from Business & Tech
Alan Colmes and Sean Hannity attend the Fox News Channel 10th Anniversary celebration on October 4, 2006 in New York City.
Alan Colmes, Dead at 66, Represented a More Civil America