Go ahead. Forget fancypants high-tech “social media” schemes; what news companies need now are some good old fashioned middle-school-girl style social tactics.
Prior to a newsroom summit, news director Steve Hyvonen of WKMG Orlando sent out a memo requesting that employees make lists of the “battery charger” coworkers who energized the office. And, as a counterpart, a list of the “battery drainers” who everyone actually hates:
Who in the newsroom is often a negative influence on what we do? Who has a poor work ethic? Who makes little positive contribution to the newsroom and our news product. Same drill. Write/type three names on a piece of paper and drop it into the “battery drainers” box in my office. Everyone must vote. Your votes are anonymous. I also need to ask that everyone use the honor system and put real names of real people in our newsroom. No “Porky Pig” or “Howard Stern”.
If there is one thing seventh grade taught us it is that these things ALWAYS END WELL.