In Cannes, Ben Silverman Tells Conference That America is Pioneering Media’s Next Business Model

Earlier this week, former NBC entertainment chief Ben Silverman delivered the keynote address at the annual MIPTV conference in Cannes, France. Along the way, Mr. Silverman compared his newfangled next-generation studio Electus to Warner Bros. under Steve Ross, spoke about his recently announced project with MTV, and noted that watching how his younger sister consumes content makes him worried that social media is not just a reinforcing tool but also something that could undermine linear storytelling.

At one point, Mr. Silverman said that, years ago, when he was living in London, working for William Morris, most of the great content ideas were emerging from Holland, Australia, and the UK. These days, however, strong creative ideas were emerging from markets around the world, he said. “But America right now is pioneering the next generation of business model coupled with those ideas,” he said. “What we’re trying to do within the states is connect Silicon Valley, Los Angeles, and Madison Avenue around ideas. I think that’s going to be the next replicable model.”

Watch the whole speech here